Showing posts with label TNT Africa. Show all posts
Showing posts with label TNT Africa. Show all posts

Thursday, 14 February 2019

Tom Cruise Festival Coming In April 2019 On TNT Africa With A Selection Of Movies For The Whole Family

On the 22nd of April South Africa celebrates Family Day. We all know that watching a good movie is great opportunity to share time with your loved ones, but choosing what to watch can be an endless task. In April, TNT makes the job easier by proposing an excellent selection of tender, sweet and funny movies - a list that is sure to give every family member something to take away.
Saturday 20th of April
12:50 – The Blind Side (2009)
14:55 – Back to the future II (1989)
16:40 – Teen Wolf (1985)
18:10 – Billy Elliot (2000)
20:00 – The Lost World: Jurassic Park (1997)
Sunday 21th of April
13:10 – Willy Wonka and the Chocolate Factory (1971)
14:50 – Field of Dreams (1989)
16:35 – Patch Adams (1998)
18:30 – Jurassic Park III (2001)
20:00 – Back to the future III (1990)
Monday 22th of April (Bank Holiday)
13:10 – Back to the Future (1985)
15:05 – Madea’sFamily Reunion (2006)
16:55 – Liar Liar (1997)
18:20 – 3 Ninjas (1992)
20:00 – E.T., The Extra-Terrestrial (1982)

How many times have we heard: “The book is better than the movie!” Although some
people prefer the written versions, some great very popular films have their origin in less known novels. This month, TNT proposes a list of stories that became big screen hits, but weren´t hugely successful in their written form; you may have seen the movie, but probably never read or heard of the book.
Tuesday 2nd of April
18:05 – Blade Runner (1982)
20:00 – First Blood (1982)
Tuesday 9th of April
18:10 – Pitch Perfect (2012)
20:00 – Jurassic Park (1993)
Tuesday 16th of April
17:45 – Apollo 13 (1995)
20:00 – Scarface (1983)
Tuesday 23th of April
16:55 – The Green Mile (1999)
20:00 – Carrie (1976)
Tuesday 30th of April
18:15 – Misery (1990)
20:00 – The Thing (1982)

Thomas Cruise Mapother IV, also known as Tom Cruise, is one of the most famous actors of all times. He has worked in more than 40 films and has had leading roles in legendary movies such as Born on the Fourth of July, The Outsiders or Rain Man. He has won the Golden Globe on three occasions and has been nominated to the Oscar three times. In April, during every Thursdays, TNT will rediscover some of the key movies from his career. Thanks to these titles he became one of the most talented and valued stars in the industry.
Thursday 4th of April
20:00 – Far and Away (1992)
Thursday 11th of April
20:00 – Rain Man (1988)
Thursday 18th of April
20:00 – Born on the Fourth of July (1989)
Thursday 25th of April
15:30 – Far and Away (1992)
17:30 – Rain Man (1988)
20:00 – The Outsiders (1983)
22:15 – Born on the Fourth of July (1989)

There are some movies that make history. They leave a legacy, discovering new ways of making and watching films. Among these iconic titles is the Mad Max franchise, not only for its high quality and undeniable originality with which it was made, but also for the great devotion of its fans, who have been (and still are) decisive in its huge success. The 12th of April marks the 40th anniversary of the premiere of this iconic title and TNT honors its legendary franchise by broadcasting the original trilogy during this weekend.
Friday 12th of April
20:00 – Mad Max (1979)
Saturday 13th of April
20:00 – Mad Max 2: The Road Warrior (1981)
Sunday 14th of April
20:00 – Mad Max Beyond Thunderdome (1985)
21:45 – Mad Max (1979)
23:15 – Mad Max 2: The Road Warrior (1981)
00:50 – Mad Max Beyond Thunderdome (1985)

Saturday, 19 January 2019

Turner Africa's Reach And Ratings Are Stronger Than Ever!

Turner Africa had a successful end to 2018, with the combined kids multiplex and general entertainment channel, TNT, achieving greater reach and rating results than ever before.
In November, Turner Kids celebrated 51 consecutive months in the #1 spot among pay-TV multiplexes in South Africa. Alongside this, Cartoon Network celebrated its highest-ever monthly share, and remained the #1 pay-TV Kids channel among kids aged four to 14-years-old. 
Cartoon Network remains the favourite kids’ TV channel in South Africa, dominating the entire top 15 chart of best performing shows. The most popular shows vary between familiar faces such as Ben 10, alongside new Cartoon Network original hits like Apple and Onion and Craig of the Creek. Original Cartoon Network productions and Warner Bros. content totaled 77% of the most viewed content on the channel.
Cartoon Network continued with its high performance success in December, with the Power Rangers: Clash of the Red Rangers movie viewed by an impressive 239 000 kids aged four to 14-years-old, and the sneak peak of the new Cartoon Network Original Summer Camp Island claiming the second spot.
Boomerang is closing in on Cartoon Network’s ratings, after moving up to rank #2 amongst the pay-TV Kids channels for kids aged four to 14-years-old.
After benefiting from a fresh rebranding in September 2018, TNT Africa had an excellent month in October, with the highest performance ever in ratings (an average of 36 000 viewers). In November, TNT Africa broke a new record with 40 700 viewers tuning in (+13% month on month) and achieved its second highest performance in share (1.14%) since December 2016. TNT ranked #5, ahead of Studio Universal, for a second month in a row.
For the first time ever, not only did TNT dominate the Top 50 competitive movies in November, with seven movies on the Top 10 list, but the channel also secured the top three spots for the month.
For prime-time tune-ins, TNT remained on top of the podium. TNT's great performance was driven by viewers tuning in on weekday afternoons (averaging 83 000 viewers between 3pm and 6pm) and Saturday evenings during prime time (in November driven by the The Schwarzenegger Fan Month stunt). The stunt was a huge success, with the four Schwarzenegger movies, aired at 8pm, gathering an average of 202 000 viewers, resulting in a fantastic 3.8% in share!
About Turner International
Turner International is an entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content. It operates versions of core Turner brands, including CNN, TNT, Cartoon Network, Boomerang and TCM Turner Classic Movies, as well as country- and region-specific networks and businesses in Latin America, Europe, the Middle East, Africa and Asia Pacific. It manages the business of pay- and free-TV-channels, as well as Internet-based services, and oversees commercial partnerships with various third-party media ventures; it teams with Warner Bros. and HBO to leverage WarnerMedia’s global reach. Turner International operates 178 channels showcasing 47 brands in 34 languages in over 200 countries. Turner International is a WarnerMedia company.

TNT Africa March 2019 Movies

Most of the time, great stories are too short. They leave us wanting more. We would like to know more about their universe or their heroes, we eager to know what happens next. This is why sequel exists. Many of these second parts have even improved the original ones. For that reason, TNT offers its viewers the chance to enjoy originals and the sequels back to back and decide which one is the best. The Mummy, Back to the future or Jurassic Park will be part of the stunt every Saturday and Sunday evening in extraordinary a double feature.
Strategy: stunt build to activate social media interaction and to highlight again a number of important blockbusters.
Saturday 2nd of March
20:00 – First Blood (1982)
21:35 – Rambo: First Blood Part II (1985)
Sunday 3rd of March
20:00 – Jurassic Park (1993)
22:05 – The Lost World: Jurassic Park (1997)
Saturday 9th of March
20:00 – Mad Max (1979)
21:35 – Mad Max 2: The Road Warrior (1981)
Sunday 10th of March
20:00 – The Scorpion King (2002) 21:35 – The Scorpion King 2: The Rise of a Warrior (2009)
Saturday 16th of March
20:00 – Back to the Future (1985) 21:55 – Back to the Future II (1989)
Sunday 17th of March
20:00 – Nightmare on Elm Street (1984) 21:30 – Nightmare on Elm Street II (1985)
Saturday 23th of March
20:00 – The Mummy (1999)
22:05 – The Mummy Returns (2001)
Sunday 24th of March
20:00 – Rocky (1996)
22:00 – Rocky II (2000)

On the 21st of March, South Africa celebrates Human Rights day, which established universal human rights on the basis of freedom and justice. Under these premises, TNT gathers a list of films where their characters need to fight in order to survive. They never give up and nothing will stop them. Throughout the day, the channel programs titles related to overcoming the toughest situations. Film such as Born on the fourth of July, Billy Elliot or V for Vendetta.
Strategy: Local link. Take advantage of the bank holiday in order to make a special
programming. Try to stay away from a political point of view.
Thursday 21th of March
11:40 – Billy Elliot (2000)
13:30 – Hart’s War (2002)
15:35 – Born on the fourth of July (1989)
17:55 – The Blind Side (2009)
20:00 – V for Vendetta (2006)
22:10 – 8 Mile (2002)

He has won an Oscar for his lead role in Gladiator and has been nominated in two other occasions. He is a talented producer and musician. Russell Ira Crowe is one of the most versatile and valued stars in Hollywood. His career is filled with diverse roles, from characters based on
real individuals such as the policeman Richie Roberts in American Gangster to popular figures such as Robin Hood. TNT honors his work programming exceptional titles from his career every Monday night of March.
Strategy: continue to consolidate the fan month franchise. Associated one of the most popular names in Hollywood to the TNT brand. The marathon seeks to engage audiences programming three blockbusters in a row.
Monday 4th of March
20:00 – Robin Hood (2010)
Monday 11th of March
20:00 – American Gangster (2007)
Monday 18th of March
20:00 – Gladiator (2000)
Monday 25th of March
17:30 – Gladiator (2000)
20:00 – Robin Hood (2010)
22:15 – American Gangster (2007)

How many times have we been told that we shouldn’t talk to strangers? People are not
always what they seem. A certain look or a friendly appearance could hide your worst
enemy. And this is the based of this special: danger strangers. Every Wednesday evening
TNT broadcasts two frenetic thrillers. Films like Kalifornia, Misery or Total Recall.
Strategy: Thematic stunt. The strongest film on prime time at 20h.
Wednesday 6th of March
18:00 – Frantic (1988)
20:00 – Kalifornia (1993)
Wednesday 13th of March
18:15 – Pitch Black (2000)
20:00 – Misery (1990)
Wednesday 20th of March
18:10 – Lock Up (1989)
20:00 – Blue Steel (1989)
Wednesday 27th of March
18:00 – Ronin (1998)
20:00 – Total Recall (1990)

Friday, 14 December 2018

TNT Africa February 2019 Movies

February sees the celebration of the 91st Academy Awards and TNT joins the event by gathering a list of movies that have won the most coveted award in cinema history .
Every Sunday evening of the month there will be a double chance to enjoy some of
these prestigious movies, and on the day of the ceremony (February 24th) the channel
will program a full day marathon. Gladiator, Rain man, Terminator 2 or E.T are just an
example of the films our audience will enjoy in this special.
Sunday 3rd of February
17:30 – Gladiator (2000)
20:00 – Misery (1990)
Sunday 10th of February
17:50 – Rain Man (1988)
20:00 – The Blind Side (2009)
Sunday 17th of February
18:05 – E.T. the Extra-Terrestrial (1982)
21:50 – Terminator 2: Judgment Day (1991)
Sunday 24th of February
06:45 – Out of Africa (1985)
09:20 – Scent of a woman (1992)
11:55 – Rocky (1976)
13:55 – E.T. the Extra-Terrestrial (1982)
15:45 – The Blind Side (2009)
17:50 – Rain Man (1988)
20:00 – Gladiator (2000)
22:30 – Terminator 2: Judgment Day (1991)
00:45 – Misery (1990)

There was once a time when muscles were trending. When in order to become a movie star you had to show off a toned body. This trend has continued and has since become a must for most action
stars, with physical training evolving in such a way that people have been able to build bodies more typical of Greek gods than that of mortal human beings. With this stunt we pay homage to all those
pumped up screen action heroes. Every Saturday with three features on Prime Time.
Saturday 2th of February
18:35 – Conan the Destroyer (1984)
20:00 – Doom (2005)
21:45 – Universal Soldier (1992)
Saturday 9th of February
18:25 – Rambo: First Blood Part II (1985)
20:00 – Crank (2006)
22:20 – 300 (2007)
Saturday 16th of February
18:30 – Red Sonja (1985)
20:00 – Death Race (2008)
21:45 – The Scorpion King (2002)
Saturday 23th of February
18:30 – Rocky IV (1985)
20:00 – Eraser (1996)
21:55 – Pitch Black (2000)

Colin Farrell is one of Hollywood biggest stars earning a well-deserved worldwide reputation over the years. His presence in film has been built on very diverse characters which actually makes him hard to pin down: a detective from Miami Vice, a law student that becomes a lieutenant during World War II, the greatest military leader in history….and much more. Returning to our usual fan Month stunt, TNT pays tribute to this great actor every Friday, featuring titles such as Alexander, Miami Vice and Hart’s War.
Friday 1st of February
20:00 – Miami Vice (2006)
Friday 8th of February
20:00 – Hart’s War (2002)
Friday 15th of February
20:00 – Alexander (2004)
Friday 22th of February
17:55 – Hart’s War (2002)
20:00 – Miami Vice (2006)
22:10 – Alexander (2004)

Here, there and everywhere, love surrounds us every day. And while sometimes finding that perfect match seems impossible, most of the time we realize it was waiting for us just around the corner. The fact is that love frequently catches us by surprise. This Valentine’s Day, TNT presents a list of stories whose main characters fall in love accidentally. Titles such as Love Actually, Along came Polly and French Kiss will be part of the list of unexpected love stories scheduled for February 14th.
Thursday 14th of February
10:35 – For Love or Money (1993)
12:10 – Mystic Pizza (1988)
13:55 – Far and Away (1992)
16:10 – Heartbreakers (2001)
18:10 – French Kiss (1995)
20:00 – Along Came Polly (2004)
21:30 – Love Actually (2003)

Friday, 30 November 2018

TNT Africa January 2019 Highlights Packed With Tom Hanks And Mega Movies

Most of us can relate to the characters in this special in some way or another. Who hasn´t at some point in their life felt urge of skipping the rules and taking matters into their own hands? These characters are tough guys, and when the word “revenge” gets stuck in their head there is nothing that can stop them. This month TNT brings a selection of stories whose characters struggle to find justice.
Titles such as Gladiator, Eraser or American Gangster will be shown in this special every Sunday evening.
Sunday 6th of January
18:35 – Cobra (1986)
20:00 – Gladiator (1996)
22:30 – Death Wish 2 (1982)
Sunday 13th of January
17:50 – V for Vendetta (2006)
20:00 – Born on the Fourth of July (1989)
22:20 – Get Carter (1971)
Sunday 20th of January
18:20 – Enter the Dragon (1973)
20:00 – American Gangster (2007)
22:35 – Lucky Number Slevin (2006)
Sunday 27th of January
17:40 – Robin Hood (2010)
20:00 – Eraser (1996)
21:50 – Death Wish V: The Face of Death (1994)

With an extended career packed with a long list of box-office successes during the last four decades, Tom Hanks is considered one of the most distinguished and productive actors in Hollywood. He has proved an enormous talent in many different leading roles, being nominated for an Oscar award in five occasions and winning two. Every Friday night, TNT will pay tribute to him by airing an assorted selection of titles from his career.
Friday 4th of January
20:00 – The Green Mile (1999)
Friday 11th of January
20:00 – The Money Pit (1986)
Friday 18th of January
20:00 – Apollo 13 (1995)
Friday 25th of January
18:30 – The Money Pit (1986)
20:00 – The Green Mile (1999)
23:05 – Apollo 13 (1995)

Throughout film history, different genres have produced titles that have redefined
cinema, and even the style of the genre itself. Every Thursday night, TNT offers a film battle: two iconic movies of the same category will be broadcasted back-to-back leaving the audience to decide which one deserves a place on the podium. Engaging pair ups such as Blade Runner vs Total Recall, The Mummy vs The Scorpion King or 8 Mile vs Pitch Perfect are some of the examples of some of the intense duels we will see during this special.
Thursday 3rd of January
20:00 – Miami Vice (2006)
22:10 – Lethal Weapon (1987)
Thursday 10th of January
20:00 – Pitch Perfect (2012)
21:55 – 8 Mile (2002)
Thursday 17th of January
20:00 – Total Recall (1990)
21:50 – Blade Runner (1982)
Thursday 24th of January
20:00 – Rocky Balboa (2006)
21:40 – Million Dollar Baby (2005)
Thursday 31th of January
20:00 – The Mummy (1999)
22:05 – The Scorpion King (2002)

The wonderful thing about sci-fi movies is the endless possibilities they offer. The
capacity to create new realities and altered worlds through all kinds of adventures is
endless. Time-travel movies have always attracted millions of fans because they
bring one of people´s oldest dreams to life. For January, TNT has gathered a list of
movies from this genre. Every Saturday evening in a double feature.
Saturday 5th of January
18:05 – Back to the future (1985)
20:00 – Terminator 2: Judgement Day (1992)
Saturday 12th of January
18:20 – The Time Machine (1960)
20:00 – Back to the future II (1989)
Saturday 19th of January
18:30 – Army of Darkness (1992)
20:00 – Timecop(1994)
Saturday 26th of January
13:10 – The Time Machine (1960)
14:50 – Army of Darkness (1992)
16:20 – Back to the future (1985)
18:15 – Back to the future II (1989)
20:00 – Back to the future III (1990)
21:55 – Terminator 2: Judgement Day (1992)
00:10 – Timecop(1994)

Friday, 23 November 2018

TNT Africa Festive Movies For 2018

This December, TNT has your weekend plans sorted with the most memorable sagas. Every Saturday and Sunday experience new worlds, starting with the channel premiere of the Jurassic Park trilogy. You’ll want to sink your teeth into all the adventures that are coming your way. So, gather your family, grab your favourite snacks, and tune in to TNT every weekend!
15:35 Jurassic Park
17:45 The Lost World: Jurassic Park
20:00 Jurassic Park III

20:00 Mad Max
21:35 Mad Max 2: The Road Warrior
23:10 Mad Max Beyond Thunderdome

16:20 Back to the Future
18:15 Back to the Future II
20:00 Back to the Future III

18:25 First Blood
20:00 Rambo: First Blood Part 2
21:40 Rambo III

15:50 The Mummy
17:55 The Mummy Returns
20:00 The Mummy: Tomb of the Dragon Emperor

20:00 Nightmare on Elm Street
21:30 Nightmare on Elm Street II

16:35 The Scorpion King
18:00 The Scorpion King: Rise of a Warrior 20:00 The Scorpion King 3: Battle for Redemption
21:45 The Scorpion King 4: Quest for Power

20:00 Lethal Weapon
21:50 Lethal Weapon 2

12:50 Rocky
14:50 Rocky II
16:50 Rocky III
18:30 Rocky IV
20:00 Rocky V
21:45 Rocky Balboa

18:05 Poltergeist
20:00 Poltergeist II: The Other Side

This December on TNT experience the numerous and diverse stories that stem from the school corridors. You’ll be jamming to the legendary acapella versions of your favorite songs in the channel premiere of Pitch Perfect. Between second chances, athletic endeavours, and wild parties: TNT is the place to be this December!
17:50 Fame
20:00 187

18:10 National Lampoon’s Animal House 20:00 Carrie

18:05 Hoosiers
20:00 Pitch Perfect

18:30 Teen Wolf
20:00 Teen Wolf Too

09:05 National Lampoon’s Animal House 10:55 Hoosiers
12:50 Fame
15:00 Teen Wolf
16:30 Teen Wolf Too
18:05 Pitch Perfect
20:00 187
22:00 Carrie

Talented, serious, and handsome! This can only mean one thing - it’s Denzel Washington Fan Month on TNT! Every Friday this December prepare to be graced by the presence of one of the most renowned American actors. Starting the month of strong with the channel premiere of American Gangster, Washington plays a Harlem drug dealer who creates an empire even more powerful than the notorious Mafa families. Pay tribute to Denzel Washington’s iconic flms every Friday night this December on TNT.
20:00 American Gangster

20:00 Inside Man

20:00 Out of Time

Friday, 16 November 2018

Turner's Upfront Reveals Brand New Look, Slate And Local Partnerships, More Edge And Excitement On Turner's 2018/19 Entertainment Offering

Turner, the consumer centric global media company has revealed an exciting new line up of programming, content and partnerships for its African markets.

Turner operates six channels across Africa’s 54 English, French and Portuguese speaking countries. These include CNN International, Africa’s favourite kids’ channels, Cartoon Network, Boomerang, Boing and Toonami, as well as recently relaunched blockbusters destination, TNT. Not only has this year seen Turner actively evolve its portfolio, but the broadcast giant is trailblazing with the creation of relevant and authentic local content in Africa to expand its footprint, while resonating even further with its local audience.

With the recent launch of TNT, Boomerang’s channel refresh, greater local initiatives through brand partnerships, local productions, local dubbing of content, the launch of Turner content on Showmax and advertising and sponsorship business growth, exciting times lie ahead.

“As Turner, our audience needs are becoming more pertinent and we’re constantly challenging ourselves to be more innovative and creative in our offering to keep attracting and entertaining our loyal fan base, on-air, on-line and for-real. We remain steadfast in our commitment to providing the best service and high-standard content to our fans,” says Jaime Ondarza, Senior Vice President for Turner Southern Europe & Africa and Chief Executive Officer of Boing SpA.

“We are benefiting from high awareness and a great level of brand recognition with our brands in Africa. CNN International is widely known to be the most trusted source for news and information on the continent while our kids’ channels, Cartoon Network and Boomerang, have been leading and gaining market share within the pay TV kids industry for almost four years in a row,” adds Ondarza.

New General Entertainment Destination: TNT
As part of its ongoing commitment to its fans, Turner Africa launched the modern TNT Africa channel in September with a brand positioning of being the reference for ‘the best American blockbusters’ and in only one month, the channel has seen a 45% boost in ratings*.TNT has an exciting line-up with great blockbusters such as The Illusionist, Crank, Robin Hood, Gladiator, The Island, Jurassic Park and King Kong.

Local Initiatives & Partnerships
Turner has strengthened its footprint in Africa over the past few years, not only with the distribution of global content, but through meaningful and sustainable partnerships with local content creators, talent and distributors as part of its commitment to a localisation strategy based on the cultural differences of the African market.

These initiatives include CN Creative Lab, an African creative competition where the winner and runners up will be given the opportunity to get their project produced as a pilot with Cartoon Network Africa which will premiere in 2019; Pop Up Party season 2, where we see local kids expressing themselves through some incredible dance challenges; the launch of Mike and Rob, a series show-casing two witty microbes making jokes with local reference voiced by local comedian, Trevor Gumbi; and African magic will take center stage in Boomerang’s new exciting local production set to hit screens in 2019.

Local Brand Initiatives
Beyond searching for local talent and producing original African content, Turner has focused on tone of voice, and image, to resonate with its fans, increasing its local collaborations with artists and brand ambassadors such as Toya Delazy, Africa’s very own Powerpuff Girl, and Bafana Bafana’s midfielder, Reneilwe “Yeye” Letsholonyane, connecting Ben 10 fans to the FIFA World Cup. The campaigns engage with the realities of African children, while also contributing to a greater cause. For example, the PPG Awards, launched in August, celebrate and empower young girls in Africa, offering them a platform to showcase their super-powers. These girls are ordinary little girls, with superhero skills, who have great ideas to change their world. The winners in the fields of Technological Innovation, Social Responsibility and Bravery; and Art and Creativity will each receive $1 500 to help bring their award-winning entry to life with the help of a dedicated mentor.

Forging Connections with Our Audiences
Turner has invested heavily in qualitative market surveys and research to better understand its audiences and provide actionable insights to ensure its brands deliver locally relevant content, as well as packaged tailored experiences. “Plans are underway to produce original digital productions to further localise our online platforms and engage with our fan base. We are currently in discussion to produce an exclusive local version of our YouTuber, Toony, for our African digital platforms. We are also increasingly strengthening our presence on the ground. For the upcoming season we will be activating the Johannesburg Zoo on the 8th and 9th of December and will tour the Kwazulu-Natal coast for ten days with Cartoon Network and Boomerang’s Beach Tour,” says Julien Borde, Head of Channels for Africa.

Content Partnerships & Distribution
Turner has distribution agreements with main African TV platforms in all key regions including pan-African players such as MultiChoice, StarTimes, Orange, SFR/Altice and Canal Overseas, as well as region specific distribution players including mobile streaming services such Black-Cell C and Maroc Telecom. With some entertainment and news channels already available on Cell-C’s OTT service Black, and DStv Catch Up/DStv Now services, digital roll out continues to be a major priority for Turner.  Its new distribution deal with African OTT Subscription Video on Demand platform, Showmax, owned by the MultiChoice group, makes Adult Swim accessible to its millennial audience from mid-November.

Rated the #1 cable network in the US for almost a decade, Adult Swim offers an epic mix of animation, stop motion and live action comedy. The service will also have a dedicated kids’ corner with Cartoon Network and Boomerang content.

Furthermore, Turner and the South African Broadcasting  Corporation (SABC) struck a deal to broadcast Ben 10 in South Africa, enabling Turner to bring one of its most beloved series to a wider audience across South Africa by tapping into the extensive reach of the public broadcaster.  Following the first season premiere in July, Turner is excited to engage new fans by re-airing the first season on SABC2 in Afrikaans and SABC 1 in SiSwati later in 2018.

Commenting on this, Guillaume Coffin, VP Head of Commercial and Business Development says, “Partnering with the SABC reflects our strategy to expand our brands’ presence in South Africa. We are thrilled to bring Ben 10 to new fans and audiences across more screens and in new languages. Turner is dedicated to a localisation strategy that adapts to the cultural differences of its African markets. Implemented in recent years, this effort has helped Turner address the gap in locally-relevant content, drive programming that resonates with African audiences, and boost brand value across the continent. This collaboration allows new local audiences to engage in the Cartoon Network brand.”

To further diversify its revenue stream and business offering, Turner has expanded its advertising business in key African markets through the appointment of advertising representatives, Mediamark, in South Africa beginning of 2018, and Greenworld Communications in Nigeria last September.  These two partnerships are a strategic move for Turner which will bring its channels’ value to advertisers in Africa. “Our wide portfolio allows us to target a large array of segments from families, to kids, through to young adults; we can offer our client fully integrated advertising offerings from non-linear to linear and on-the ground events. We are aware that clients are looking for fully integrated advertising package which Turner Africa is able to now do in South Africa and Nigeria” says Coffin.

About the Turner Africa Channel Portfolio
Cartoon Network – Expect the Unexpected
More than 20 million Cartoon Network fans in South Africa alone, and many across the continent, can look forward to 325 hours of fresh content, throughout 2019, with 6 exclusive new series and 1 325 new episodes. The 2018 Sunday Times Generation Next Youth Survey gave further credence to Cartoon Network’s popularity in this market, with South African youth giving the channel the thumbs up for ‘Coolest Kids TV Channel’ in South Africa, while retaining its #2 spot in the overall ‘Coolest TV Channel’ category for the third year in a row! Through the channel’s new positioning, “To expect the Unexpected”, fans will be treated to new Cartoon Network originals, Apple and Onion, Craig of the Creek, Summer Camp Island and Victor and Valentino.

Boomerang – Watch. Laugh. Play
Boomerang brings its new positioning, “Watch. Laugh. Play” to life this November with a refreshed on-air look filled with hilarious idents, a vibrant colour palette and a tone of voice! The channel, well-loved by African kids aged four to eight-years-old*, will continue to offer a great line-up of shows from The Tom and Jerry Show, (voted ‘Coolest Animated Brand or Entertainment Characters’ in the Sunday Times Generation Next 2018 Youth Survey) to Grizzy and the Lemmings to The Happos Family and the latest Cyber Group Studios animation production with Taffy launching at the end of the year (World Premiere in Africa).

Boing – Better together
As the fun-filled playground where kids can share great stories with their friends, Boing offers a range of comedy and action shows to local African households across 21 countries. In 2019, the channel will premiere international animation references such as My knight and Me, DC Super Hero Girls and new seasons of The Jungle Bunch and Total Drama Action.

Toonami - The super-heroes destination
Toonami, the home of superheroes, targeting six to 12-year-old children and super-hero fans of all ages, is jam-packed with top-rated adventure and action series. In 2019, the channel will bring all super-heroes fans captivating, high-octane series with Lego DC comics shows series, and legendary slate of super-hero movies like Justice League Universe. Exclusive content, never seen in Africa, will also launch next year with new episodes of Dragon Ball Super and the release of another true anime phenomenon, Inazuma Eleven!

TNT – The American Blockbuster Destination
TCM – Powered by Movies revealed its slick new look in September, immersing audiences in creative and relevant programming specially tailored for African fans.  TNT is the culmination of TCM’s move to refresh its brand image and adapt its brand positioning; the channel moved away from its former global positioning in favour of a more bold and appealing positioning of the ‘American blockbuster destination’.

Friday, 21 September 2018

TNT Africa Is Here! Iconic TCM - Powered By Movies Makes Bold Statement With A Fresh Rebrand This September!

Lights, camera, action! TV screens all over Africa will never be the same again as Turner ushers in a new era. African audiences can prepare themselves to re-imagine TV through TNT, a young, fresh and entertainment-filled offering for the entire family.

On 21 September, TNT Africa will reveal its slick new look which promises to be an immersive experience, providing creative and relevant programming specially tailored for African fans.  TNT Africa is the culmination of TCM’s move to refresh its brand image and adapt its brand positioning; the channel moved away from its former global positioning in favour of a more bold and appealing positioning of the ‘American blockbuster channel’.

“The TCM brand has had a strong classic association which doesn’t reflect the actual brand proposition, or deliver the right message, to our African audiences. Even though we have listened to our viewers and worked hard towards modernizing the image of the channel, there was still a strong association of the TCM brand to ‘classic Hollywood silver screen productions’,” says Guillermo Farré, Head of General Entertainment for Turner in Southern Europe & Africa. “We therefore decided to switch TCM to TNT to fully reflect the new brand identity and perspective in line with our American blockbuster programming strategy.”
TNT is one of the best performing, and well-known, general entertainment brands in the world, being one of the top TV brands in the US, Latin America, Asia and Europe. In South Africa, TNT Africa will inherit TCM’s audience of 6 753 545* viewers every month, consisting of a slightly male skew and a growing number of viewers in the 25-49 age range, particularly amongst black Africans.

As the 21st of September, TNT will unleash an action driven, pulse raising slate, mixed with romantic gems and hilarious comedy aimed to keep its African audiences glued to their screens! To kick off the rebrand, TNT has an exciting line-up of never before seen titles to be screened from 21 – 23 September including: The Illusionist, The Green Mile, Crank, Robin Hood, Hellboy 2, Doom, Tango and Clash and Gladiator.