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Tuesday, November 1, 2022

MultiChoice Supposedly Repositions DStv Easyview With The Addition Of Two Channels, Attempting To Give Openview A Run For Their Money

Openview is currently South Africa's leading provider in free entertainment operated by eMedia Investments. The platform is currently seen in over 3 million households with more households set to join once analogue cease to exist or MultiChoice shoot themselves in the foot.

Honestly, the platform was giving consumers on DStv Access and mostly Easyview a run for their money. I mean with less than 25 channels you'd discover consumers on these packages were being derived of so much more so it's understandable why one would flee.

Unlike Access, the Easyview package doesn't come with much luxury aside from TNT and Real Time with almost everything residing in the religious and communal areas. For which Openview lacks as they are regarded as the HBO Max of cable.

During the week, it was reported MultiChoice would be allocating two more channels to the package. These channels would be adapting to a similar format to that of eReality and eToonz as they too aren't 24 hours capable.

For several years, eMedia Investments had been working on filling up the remaining analogue signals with their Openview platforms. Now MultiChoice has undergone a similar path with their Easyview package.

MultiChoice wants to take the digital approach by reinventing the Easyview package after the brand was seen as redundant for several years for its failure to source fresher entertainment which led consumers to fled to the Openview platform.

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