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Extreme E To Broadcast Across Africa Via Multi-Year Startimes Partnership

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Extreme E, the pioneering electric off-road motor racing series, is set to be broadcast live across the African continent, with the series signing-off on a three-year agreement with digital television operator StarTimes. The deal will see Extreme E’s five-race global odyssey from the Arctic to the Amazon Rainforest, air live to more than 30 African countries including Kenya, Nigeria, Cameroon and Cote d’Ivoire in English, French, Portuguese and other local languages. Season 1 gets underway in early 2021. The championship’s goal is to highlight the impact that climate change and human influences are having on the severely damaged locations in which it will race, whilst raising awareness, driving sustainability and inspiring action through world-class motorsport. Ali Russell, Chief Marketing Officer at Extreme E, said: “Extreme E is a top-tier sporting product unlike anything else out there at the moment. Likened to Star Wars Pod Racing meets Dakar Rally, its mission is to drive aware