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Thursday, January 2, 2020

Theory: The Future Of Nickelodeon, Nicktoons, And Nick Jr In Africa

Nickelodeon the number one platform for kids worldwide by ViacomCBS International launched 11 years ago on DStv. You had a variety of programming from animated to live-action skewed towards preschoolers such as Dora The Explorer and Peppa Pig and preteens such as iCarly and Legend of Korra.
In 2014, Nickelodeon expanded the brand with two more channels to take up Koowe and KidsCo's place. Since the launch the two channels have been performing well with the likes of Paw Patrol and ALVINNN!!! and the Chipmunks.
These channels were Nick's successors not to mention their downfalls starting 2015 all the acquired animated stuff which Nick usually airs were handed over to Nicktoons leaving the original stuff on the main channel with Jr inheriting all the preschool content.
In the same year, Nickelodeon was on a cancelling, delaying, next big thing or a short series spree thanks to the person handling the channel in the United States (Cyma). She's the same person that helped kill the remaining action genre in the kids animation industry and left you with goofy series like Teen Titans GO! and Rise of the TMNT and graced us with popular series such as The Loud House.
Due to Cyma's misdeeds and mismanagement, Nickelodeon lost more and more viewers on a yearly basis compared to Disney Channel and Cartoon Network. By the time she left her position and Brian came in he's been working really hard to bring the channel to its former glory including making and distributing content to Netflix, working on more reality series and acquiring animated series.
Throughout 2019, the Nick channels were filled with too many marathons, stunts not to mention reruns which were taking up most of the premieres slots. Trust me there was premieres but the old stuff was overairing in a TTG type of manner.
The deal with Netflix means viewers will see less programming or less exclusive programming across the Nick channels and viewers may have to wait even longer to see some of these programs on Nickelodeon that is if they're made available.
If Nickelodeon doesn't resolve the matter within the next year or 2 with reruns, marathons and stunts very soon you may see operators across the world cut down or scrap the brand.
With South Africa and the rest of Africa alone you may find a case where Nick Jr and Nicktoons dissolve with all the remaining programs like ALVINNN!!! and Paw Patrol heading to the main channel with a reruns channel carrying acquired series similar to Nickelodeon 2 or Splat take their place.
VIMN Africa now known as ViacomCBS Africa has renewed their partnership with MultiChoice in this agreement it's not stated how long the agreement lasts so maybe just maybe they are reviewing their portfolio in the market due to the merge with CBS which may include cutting back on channels e.g. MTV and/or CBS Reality, Nick Jr and/or Nicktoons.

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