ViacomCBS Will Be Launching A New Channel Carrying Content From BET And Showtime, Will This Perhaps Get Added On StarSat Or Serve As A Replacement To BET Africa On DStv?

ViacomCBS is to launch SHO*BET by the end of the year to do that it's taking up Showtime's Showcase channel in the United States.

The company is planning to relaunch the channel, which currently airs films, documentaries and comedy specials, with scripted series from both Showtime and BET.

It is the latest example of synergies between Viacom and CBS since its merger in December.

President and CEO Bob Bakish, speaking on the company’s investor call following its fourth-quarter financials, said, “We see an even bigger opportunity to grow Showtime subscribers by making better use of its plex channels, some of which are currently underutilized. To that end, we will be rebranding and relaunching Showcase as SHO*BET this summer featuring AA scripted series from Showtime and BET.”

He added, “We see this as a compelling value creation play that will allow us to benefit from the growing demand for premium, African American content across platforms.

Now in Africa, where the channel can be seen through MultiChoice's DStv platform. It's currently stuffed with movies leaving less space for all the crappy and decent programming.

BET Africa, has become a strong brand in the market with its local productions like Black Tax and iSono so the chances of them replacing it is very little at the same time these brands merged so anything is possible.

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