During the week, it was reported that MTV Hits will be the next channel to exit the DStv platform this comes after the close demise of Da Vinci Kids. On top of that, another channel Qwest TV is set to take its place within the following month.
MTV Hits was an international music brand operated by Paramount Global which also supplies channels like BET, MTV, Comedy Central and Nickelodeon. Qwest TV another foreigner was founded by American producer, musician and multi Grammy Award winner Quincy Jones.
MTV Hits dwells in the world of pop featuring hits from the likes of Taylor Swift, Ariana Grande and Drake. Qwest TV very much like the defunct Soul Music channel on the Openview platform is a jazz infused channel home to the likes of Herbie Hancock, Andersen Paak and Aretha Franklin.
MTV Hits seperated themselves from the rest of the pack's overrepetitive lifestyle but it too came with a lot of repetition. Just like it's predecessor, MTV Music24 all its content played in a particular order and would often restart within the day.
Basically, the channel was less productive which could have been the result to its demise.
Qwest TV seeks to undo the wrong which was set by MTV Hits as the brand on top of being a multimedia platform offers concerts, live performances, countdowns and documentaries. The only setback comes from it being a jazz channel.
MTV Hits was more of a youth based brand as the offering resonates with audiences between the ages of 13-18 or 18-34 years while Qwest TV is for a whole new audience or in this case 25-49+ years. The only thing these two have very much in common at this point is their focus on international shores.
Most people between the age range for MTV Hits are using Spotify or iTunes to stream their favourite tunes but to those who are unable to afford such luxury will now have to direct themselves to the audio section of DStv for a similar offering.
Qwest TV is gearing up for a November debut as MTV Hits gets wiped off the airwaves. MultiChoice hasn't launched Moonbug Kids as promised on the 13th of October.
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