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Since 2022, eMedia Investments and MultiChoice had been undergoing a carriage dispute with the Competition Tribunal. After the p...

Monday, November 14, 2022

The History Of Star Life's Predecessor Life OK

Before Life OK this was the channel back in 2001

Star One was a youth entertainment channel owned by the defunct News Corporation which inturn was owned by Star India and FOX International TV channels which are both properties of The Walt Disney Company under the brand Disney Star.

During its run, the channel produced several Bollywood productions including Detective Omkar Nath (D.O.N.), Miley Jab Hum Tum, Shakuntala, Home Shanti Home and shows formerly seen on Star Life like Geet and to some extent Koffie With Karan.

The introduction to Life OK

In 2011, it was announced Star One would be replaced by Life OK from December 18th as part of an attempt to bolster their offering to take on the likes of Sony which was ahead in terms of viewership. With the new channel onboard came a set of original programming.

The channel introduced several shows viewers would have come across in its current form or at the English version which is Star Life like Forever Yours (Your Paakhi) that formed part of the incarnate initial offering alongside other series like Pukaar - Call For The Hero and Dream Girl.

Life OK expansion to Africa, exit in the region and elsewhere

Life OK just like StarPlus and a few other channels expanded to various European markets with Africa fortunate enough to get Life OK as a replacement to Channel V on the StarTimes platform.

Interesting enough, Life OK performed poorly with its audience I mean for a "Hindi" entertainment channel to cater for an English audience made a whole lot of sense especially with StarTimes bulk of Indian entertainment.

In 2017, Life OK was replaced by Star Bharat again still reserved as a youth brand and the reasons for the demise of Life OK were more or less similar to that of StarTimes I mean Bharat also the platform produce a selection of content with reruns of StarPlus series.

Conspiracy theory about Star Life

Although there's sufficient evidence of the channel's connection to Life OK despite both being owned by Disney Star. Pay attention to the wording "Star Life" and "Life OK" I mean it can't be coincidence.

Life OK was often referred to as "Star's Life" OK and as mentioned notice how Life exists on Star Life I mean how would Disney Star have been able to come up with such a name.

I mean the idea of Star Life being based on a reject doesn't seem far fetched I mean Warner Bros. Discovery's Real Time and competitor Zee Enterprise's Zee One were all based on rejects which became relevant to viewers in Africa.

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