Nick Jr. is an international preschool brand basically a division set by Paramount for audiences below Nickelodeon's demographic which serves to inspire, educate and offer safe content for kids and families alike.
I don't watch Nick Jr. probably because I'm no longer their target audience or my brain capacity has evolved to such a point where you can spot the PBS and FOX.
Anyways the shows I'm sure viewers would be familiar with include Dora The Explorer, Paw Patrol, Peppa Pig, Corn & Peg, Santiago Of The Seas, Shimmer And Shine, Nella The Princess Knight and Blaze And The Monster Machines.
As seen in the past years, cable has seen a decline internationally with MultiChoice bleeding in not only Premium but Compact consumers as well following the continuous hikes in their subscription and cutback in premium channels.
Insidus Games:
- Johnny Bravo: Big Babe Adventure
- Lego Star Wars
- Trace On
- The Lion King
- Garfield 2: Royal Adventure
- Legend Of Illusion Starring Mickey Mouse
As seen with The Walt Disney Company, they have been shuttering several National Geographic, FOX and Disney Channels globally with plans to close 100 of them underway questions amount to when or if other players like Warner Bros. Discovery and Paramount will follow.
Although there hasn't been much cord cutting on Paramount's side or at least like The House Of Mouse - a plaque. There has been a couple of hints which point to the demise of their offering and in this case, Nick Jr.
Despite the bloodbath of cable consumers, preschool content seems to be managing alright in this era where consumers instead of opting to Twitter or Instagram are more comfortable writing messages and watching news on the telly
Paramount is currently expanding their streaming service to more markets and fact is they're investing in more content from this platform most of these funds which went to the likes of Comedy Central and Nickelodeon are now joint with Paramount+.
As far as linear goes, Paramount has made several adjustments kind of like how MTV and several Nicktoons have been globalised even Nick Jr. seems to have adapted to the two brands. This may seem normal to some audiences but here are the setbacks.
Nick Jr. having to share a feed with several regions especially those with censorship means viewers will miss out on a content and continuing on there less money will be thrown into the fire. In this case, Nick Jr. as not much new content will be added as seen in previous years.
Regular Nick:
- CBeebies picks up second season to Tish And Tash
- Best & Bester coming soon to Nicktoons
- We Baby Bears currently the only original program on Cartoon Network
- January on Cartoon Network and Boomerang
- January on Disney Channel
- January on Da Vinci Kids
At the moment, Nick Jr. still remains as a go-to-destination for preschoolers but the moment it's started learning from its sister channel Nicktoons that's when you can actually countdown the days of its demise.
I mean hardly anyone views Nicktoons in the same manner as Nickelodeon if anything the brand is more relevant for nostalgia which might as well be the future for Nick Jr. as more consumers abandon their TV sets.
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