Two years ago, MultiChoice launched Wild Earth TV as a pop-up channel and had proven to be a success that MultiChoice now offers it full-time. Prior to that, the brand had made plans to expand outside of African soil.
As seen last year, they were made available in the United States and parts of Europe with the UK added to the lineup of regions to source Wild Earth as the brand geared up for its 2023 debut.
Test transmissions began on the Astra 2G satellite, paving the way for the channel to join Sky. It follows Wild Earth’s recent expansion via streaming platforms and apps, including Rakuten TV, LG Channels, Roku and Plex.
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Using a combination of live broadcasting, expert naturalists, interactivity, community and a point-of-view shooting style, WildEarth says it helps millions of viewers feel remotely present in nature without increasing their footprint.
Programmes on the channel include African Sunset Safari Live between 13:30 and 17:30 GMT and Penguin Beach, a live interactive show from the Cape Coast in South Africa between 12:30 and 13:30 GMT.
Wild Earth secured an Ofcom licence to broadcast on satellite in September 2022. It is operated by a company based in Dorset.
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