During the week, eMedia Investments unveiled Pride the first of several pay-tv offerings currently bundled under Openview Ultra (also known as Ultraview) joining rivals such as MultiChoice's DStv and On Digital Media alongside StarTimes' StarSat platform.
Pride comes with two dedicated general entertainment brands FUSE and OUTtv currently priced at R74.99 per month. Both of which cater to the LGBTQ community with eMedia Investments promising to add more channels overtime to the Ultraview bouquet.
Compared to most other pay-tv platforms, Ultraview comes as an unbundled outlet similar to DStv AddMovies and while MultiChoice has yet to launch a similar offering DStv Flex this was the result to the outcome of letting consumers choose what to pay for.
Since news of Ultraview came out in 2022, several Openview consumers were skeptical about the idea some feeling like second rate as seen with some DStv consumers while others thought it would follow a similar format to the mentioned platform.
A survey was conducted across social platforms about Openview Ultra and consumers in general aren't willing to cough up the dough with some comparing to the likes of DStv and others aren't satisfied with the current setup of the platform.
But from what I've seen through all this is that Openview Ultra caters to another level of consumers and most of them reside within cable platforms such as DStv or OTT platforms like Netflix and Disney+.
Honestly, Openview Ultra isn't aligned to most of the products currently bundled under eMedia Investments which include linear channels such as e.tv, eExtra and eToonz as well as digital platforms like eVOD but serves more as a standalone to the portfolio.
So I'm not gonna take consumer's concerns to account when looking at the potential outcome of Openview Ultra. For all we know, this could do well on their part as there's consumers out there who wanted this offering on DStv but MultiChoice backed out.
I am not going to say Openview Ultra is the best thing that has happened since DStv but if this formula succeeds it might encourage competitors to rollout a similar offering as seen last year when kykNET rolled out it's first competitor for eExtra's Kuiertyd offering.
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