By the end of March, several Boomerang feeds across Europe will replaced by Cartoonito. A new preschool destination offering fun, imaginative and entertaining content with shows like Batwheels, Interstellar Ella and Bugs Bunny Builders.
As mentioned last month, Boomerang might not be the only feed to get supplemented by another brand later in the year even the likes of TNT is said to be phased out for a more modern brand, Warner TV.
According to a press release in Spain, TNT is being discontinued as a general entertainment brand across Europe, with Spain set to rebrand the channel to Warner TV from April 14. Joining regions such as Poland, Latin America and Romania.
This was kind of expected after the UK announced the relaunch of TNT but as a sports channel something Warner Bros. Discovery wants to incorporate globally.
Of course, Warner Bros. Discovery in Africa remains silent about the upcoming developments on TNT and their silence further boosts speculation of a possible rebrand. TNT is also celebrating 100 years of Warner Bros. as the above-mentioned regions for Warner TV.
The only thing I'm curious about with this new brand name is how it will be any different from TNT. Cause honestly I can see them continuing to reserve it as a movie brand as we got more modern films and less TCM these past months with Venom and Suicide Squad.
But most Warner TV's are seen airing made for TV series so chances are we could get something similar if not the usual films and wrestling. The channel is male oriented, perhaps a selection of Adult Swim would make much sense at this point.
My hunch is that TNT Africa will probably rebrand in April or May. My guess on why Warner Bros. Discovery has yet to talk about the channel has to do with the upcoming rollout of Cartoonito. They want to put more emphasis on that and by next month or so focus on TNT.
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