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Tuesday, March 7, 2023

Recap To The Past Month: TNT Rebranding Into Warner TV??? As Warner Bros. Discovery Africa Leaves A Trail Of Bread Crumbs

Last month, it was announced that Warner TV will be rolling out in more European countries with Italy expected to rollout the channel as a pay-tv brand while Spain joins Germany, Romania and Poland in folding it under the TNT brand name.

TNT is general entertainment channel owned by Warner Bros. Discovery that is tailor made for contemporary and Hollywood blockbuster films in the African market. It features content that is action-driven, pulse-raising with a mixture of romantic gems and hilarious comedy.

As seen these past months, the brand's YouTube channel is more of a wasteland but the last video kicks of the campaign, "Celebrating Every Story". Of which, Warner Bros. Discovery has been using to rollout the premium entertainment brand, Warner TV.

Fast forward to Facebook, their last noted post to date celebrates Lethal Weapon with the hashtag #WB100. All of which indicate the presence of Warner TV in the African market.

As mentioned in the press release by Warner Bros Discovery in Spain:

Warner Bros. Discovery officially kicked off its global centennial campaign in January, under the banner Celebrating Every Story, in advance of Warner Bros. Studios 100th Anniversary on April 4, 2023. Throughout this year, around this exceptional birthday, activities and events will be held around the world, to which the brands that make up the Warner Bros. Discovery group will join. The launch of Warner TV in Spain is part of the special actions to commemorate the 100th anniversary of the prestigious Warner Bros. studio.

From what is seen this month on the channel it's basically repeats you have the trilogy of Mad Max alongside other films like Lethal Weapon, Suicide Squad and The Fugitive. So is it safe to say that the channel is only incorporating these WB repeats as they gear up for Warner TV.

Boomerang made several changes to their lineup before news of a 24 hour service of Cartoonito. It wouldn't be far fetched if the reasons these repeats are surfacing more frequently than usual had to with Warner TV.

Warner TV is set to be a premium brand so it won't be entirely repeats or from what this press statement suggests but an alternative to the likes of Universal, BBC Brit, BBC UKTV and Me. Of course, it hasn't been confirmed yet if the channel would be airing series.

Most of the TNT feeds alongside films had series added to the lineup but with the alignment being inevitable it's very much possible that the channel will be airing more content outside of AEW and films perhaps even Adult Swim and Toonami's catalogue will be viewed here.

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