Magic Showcase was an 18 hour TV channel that was home to various dramas and reality shows from M-Net including Being Bonang and Isibaya. CineMagic was a 12 hour movie channel that boasted locally produced and international films.
MultiChoice's CEO for general entertainment and director of M-Net channels this to say about their inclusions:
"We are proud to grow the EasyView content slate, allowing our subscribers on this package to enjoy award-winning and top-tier local shows and movies from across the continent. It's all about giving our audience the best value for their money, and we are committed to continuously increasing what each DStv package has on show."
Jan du Plessis, director of M-Net channels, says "The addition of two new M-Net channels to the EasyView package only further enhances the subscriber viewing experience".
In recent months, it appears this had all changed after DStv Easyview was removed from the company's website. Making it hard for the company to find potential DStv consumers that can't afford a low entry package like DStv Access.
Canal+ is deploying its streaming app in MultiChoice territories and the online portals are being adjusted to align with this offering. DStv Easyview doesn't form part of their streaming ambition with the only option of obtaining it available on WhatsApp.
As for the cancellations of CineMagic and Magic Showcase we can only assume several reasons came into account.
MultiChoice was acquired by Canal+ by late 2025 and they're currently in cost cutting mode and one of these would be rationalisation or simplification to its offering. These channels being locked away on DStv Easyview didn't generate as much viewers.
Because these channels were filled with old content on top of being confined to its cheapest packages. MultiChoice was probably charging advertisers a lot less that is if they had any media sales done for these channels.
Rather than merging these two channels and positioning it a lot better to cater for their other DStv consumers. MultiChoice would rather leave some of these consumers without any means to access shows like Date My Family and The Johnsons.
Because DStv Easyview and most likely GOtv Lite aren't viewed as a much of a priority this would leave them with free-to-air channels. Unlike DStv Access and Lite packages that have channels like Africa Magic Epic and Mzansi Wethu.
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