Novela Magic was a Pan-African telenovela channel operated by M-Net similar to Mzansi Wethu and kykNET Lekker would supply content already viewed on DStv. But unlike the latter, the channel was used to make some of this content accessible to more countries.
Since November 2022, MultiChoice grew quite distanced from Novela Magic so much so that they launched two replacement channels, Magic Showcase and CineMagic and at the same time opted to make these channels accessible to only Easyview customers.
The reason for that has to do with repeats for which the pay-tv company had been trying to hide/limit from certain DStv customers with the rollout of BBC UKTV, Moja 9.9., Pearl Magic POA and the already mentioned Magic Showcase and CineMagic.
It only seemed logical for Novela Magic to go dark in South Africa before anywhere else as most of the content had already been viewed in the region compared to the rest of Africa where Suidooster, Isibaya and The Throne haven't been viewed by a lot of consumers.
After 6 months, more regions confirmed the demise of Novela Magic with the channel set to go dark from April 18 likely for similar reasons as seen in South Africa - repeats. On which the pay-tv platform as mentioned had been limiting accessibility.
Novela Magic seemed promising it didn't look like something that MultiChoice was quickly going to forget about after 3 years. But the problem with the channel had to do with positioning as it was made to look like the Mzansi Wethu of Mzansi Magic.
Novela Magic could have been more nostalgic explore shows that have been abandoned or long forgotten by Mzansi Magic, M-Net and kykNET if the idea was never to rollout fresh content but instead they'd rather use the brand as some type of catch-up channel.
As of the moment, the channel is currently on autopilot and being marketed as the Suidooster and Brotherhood Brethren channel.
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