During the year, Paramount revived the Splat logo on Nickelodeon which at the time was only viewable at the 2023 KCAs and applicable to consumers in the United States. As reported a few days ago, the revamped look is set to hit international shores by July 2023.
“It was time for us to really look at the brand, and look at our audience, and talk with our audience and revisit all the pieces of Nickelodeon,” Sabrina Caluori, evp of global kids and family marketing at Nickelodeon and Paramount, told sources.
As seen already, Nickelodeon is the only brand to have gotten a makeover while sister channels, Nick Jr. and Nicktoons in Africa alongside international brands TeenNick and Nick@Nite have yet to make the switch despite various reports claiming otherwise.
I mean idea of these brands aligning their logo to match that of Nickelodeon doesn't seem far fetched as BET and MTV had all undergone something similar years prior followed by various brands in their division so questions lurk on when the switch will happen.
As seen through MarkPipi's DeviantArt account are the soon to be launched logos for Nicktoons and Nick Jr. alongside Nick International.
Nicktoons only includes the Splat on the part labelled Nick while Nick Jr. goes for a more rounded approach as opposed to incorporating the Splat likely due to the fact it's the only other Nick brand get original programming as opposed to Nicktoons which is just repeats.
During the week, Paramount continued cutting back on their workforce and are currently merging network groups under one division. It wouldn't be shocking if at some point in time likely by 2027 they opted to phase out brands like Nicktoons for Paramount+.
Various licences for the Nick channels had been renewed through 2027 of course not much has been said about the Nickelodeon channels in Africa. It wouldn't be shocking if it went a similar route as seen with their international counterparts.
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