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Monday, June 26, 2023

Development Alert: Ginx eSports TV Ends It's Run As A Linear Channel In The United Kingdom, TV Channel To Remain Through On Demand Streaming Services With More Markets Rumoured To Follow

Ginx eSports TV is a UK based gaming channel operated by ITV PLC that promotes all things gaming in the form of news, guidelines and even tournaments. Some of the content viewed on the channel include Top 10, Games Set To Music, Origins and The First Hour.

As reported by Sky this past week, Ginx eSports TV falls out of their offering by the end of June. Although, it would continue to broadcast on Sky Glass which is set to rollout as DStv Glass in South Africa within the next 24 months.

During the year, Sky alongside various pay-tv outlets across the world have been removing non-performing channels. Similar to MultiChoice, they're streamlining their offering and Ginx eSports TV happens to be one of those channels that fall under that criteria.

MultiChoice added the channel in South Africa by 2017 and haven't said much about its viewership or promote it as much as ESPN, WWE and SuperSport. So we only assume that the current scenario seen in the UK is a reflection of what's to come in South Africa at some point.

Ginx eSports TV is kind of niche and considering this is a mid tier channel the viewership has to be below average if not less than M-Net's 8K viewers. Not that the channel is bad but most gaming brands work better as generalists then lifestyle channels.

Prior to its demise in the UK, it's had been long speculated that MultiChoice was looking to scrap the esports channel at some point. But with SuperSportBET also catering to esports gearing up for a fall 2023 rollout we assume something e-sports will be on there.

Maybe this will be one way to retire Ginx eSports TV or give consumers other means to it's offering.

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