Development Alert: uBettina Wethu Cancelled After 3 Seasons On SABC 1, Revived For A Season 4 On e.tv And VIU

A few months ago, it was learnt by the public broadcaster that 7de Laan would end their 26 year run on SABC 2 with the last episode slated for 26 December 2023. Despite being one of the few shows reel in a million viewers SABC can't afford to keep it on the air.

It was also learnt that the public broadcaster that more shows (including ones as popular as 7de Laan) would get the boot. As seen this various media outlets, uBettina Wethu will be ending it's run on SABC 1 with a fourth season slated for e.tv in the coming week.

Based on the Colombian drama Betty Y Soy, uBettina Wethu followed a naïve rural girl who gets a job working for one of Johannesburg's most eligible bachelors. Determined to take charge of her life, she embraces strategic decision-making, self-discovery, and personal growth.

The series became a rating success on SABC 1 but amidst its debut on e.tv, the viewership began to plunge and following e.tv's induction the show is nowhere to be seen on TAMS top 20 likely due to its telecast on SABC 1 which kind of puts the show in a precarious position.

Seeing as the show would depart on SABC 1 and e.tv had spent most of the year rehashing past episodes. Could the fourth season be its last as not a lot of marketing being poured into this show and most consumers would probably think that e.tv is rehashing it for the rest of 2023.

Now that we know that uBettina Wethu was the next program by the public broadcaster to get the boot. Could Takalani Sesame be next as eMedia Investments had scooped it up for their linear platforms during the year and the public broadcaster is reviewing each asset.

Related Posts