After Being Snubbed By DStv In South Africa, Maisha Magic Movies Will Stop Airing In The Rest Of Africa From October

Last month, it was reported that Maisha Magic Movies would be exiting the DStv platform in South Africa. Since then, MultiChoice added BBC UKTV to the Compact bouquet in which this movie channel catered for alongside a Zulu dubbed Bollywood channel, Zee Zonke.

Through a conversation with a DStv customer, it had been confirmed that Maisha Magic Movies will close not only in Kenya but the rest of Africa by October 8th.

MultiChoice in a statement mentions that the termination is line with their strategy to continuously review content and optimise channels. This is done to deliver unbeatable content to their customers as they continue to cater to the needs and viewing requirements.

Just as I thought, Maisha Magic Movies was probably struggling to garner traction as seen with Africa Magic Epic and Mzansi Bioskop. Another could be that similar to fliekNET, the channel didn't have much on its plate leaving them to bombard the schedule with repeats.

Prior to its termination, M-Net had reverted consumers to Pearl Magic and the other Maisha Magic channels so we assume similar to fliekNET once again. M-Net will work on building the local offering on these brands to fill that gap left by Maisha Magic Movies.

In other developments, MultiChoice and Ngwato Nkosi Group are set to unveil a rival kids brand in the coming months, Play Room. The channel will offer animated content in Zulu with some language switching happening between shows we assume it will replace another channel.

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