What If The M-Net Series Trademark Were Revived Perhaps In Place Of M-Net 101?

With MultiChoice and M-Net set to axe secondary networks M-Net Essentials (Me) and 1Magic in the coming weeks. It kind of leads one to wonder if the main M-Net channel which had been exclusive to premium consumers since it's inception will get purged.

Unlike Me and 1Magic, M-Net hadn't undergone any rebranding, name change or drastic reshuffling to programming if anything it has seen a decline in audiences. Similar to the United States were brands like HBO and NBC had lost at least 10% of their audience yearly.

M-Net has hit rough patch so much so that neither them or MultiChoice are ever public about the viewing numbers of their programs. When 1Magic debuted, their lowest rated show V-Entertainment had at least 10,000 viewers so M-Net would need to have something around that range.

Not that the channel has become irrelevant, but it's basically how SABC would view SABC 3 - niche. It's still dominant in the field it caters for or at least on linear platforms offering latest seasons to shows alongside films.

But with the downfall of the secondary networks and decline in viewership on M-Net, MultiChoice should consider unifying these brands under one name. I get that Me still had that M-Net trademark but by styling it's more like SABC 3 (S3) making it more alienated.

A brand that comes to mind would be M-Net Series, one of M-Net's most iconic trademarks was basically M-Net Movies but for drama series and reality shows. M-Net has been causing conflict with its premium movie channels airing select content before them.

M-Net Series would help reduce the rift between M-Net and M-Net Movies and if anything could help M-Net lure in viewers. M-Net (better yet M-Net Series 1) could add just add series like RuPaul's Drag Race and Power Book 4 Force in the timeslots allocated to movies.

The other two channels would serve as secondary brands rehashing content viewed on M-Net Series 1 and similar to 1Magic recieve first run programs. The second channel would tailor toward reality and lifestyle and the last would revive the M-Net City/Edge concept.

From my understanding, this concept was used several years back as M-Net Series Showcase, Reality and Zone. Only one out of the three garnered relevance but was partially due to the other two being folded under premium alongside the downsizing of content.

Again, I don't think the M-Net Series concept failed but how MultiChoice executed it was what led to its downfall. If anything, VUZU was more like how one would interpret M-Net Series Reality while Showcase was more like a rival brand to M-Net with content sharing between channels.

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