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Wednesday, February 14, 2024

Could Paramount Global Be Looking To Close Channels Soon As It Hints A Streamlined Portfolio?

During the week, Paramount Global had made headlines after it was reported that they'll be laying off 800 employees. This included Liz Paulson, head of animation and live-action at Nickelodeon and Geoff Stier, SVP, Original Programming at Showtime Networks.

Since then, consumers have been left shocked and in tremendous fear as to what fate awaits their businesses seen globally. In Africa, Paramount not only provides brands like MTV, Comedy Central and Nickelodeon but produce various local content most of which is likely to get scrapped.

They've also appointed various people to manage these channels in Africa individually and as seen with MTV and Nick Jr. These brands are currently using globalised feeds with very little local variation and if anything they'll likely look into merging operations.

As to the closing of channels, Paramount Global doesn't dive into specifics but plans are underway to reduce content spend as they pivot towards streaming. This could lead to the cutback of channels particularly secondary brands like MTV Base and Nicktoons.

Since Disney+ inception, Disney has been closing various channels around the world. As some readers are aware, Amusement Park has been exploring a potential sale of Paramount Global with bids from Warner Bros. Discovery, Skydance Media and Byron Allen Group.

Byron Allen Group had talked about keeping the channels and making them cost effective while selling other properties. What that could imply is Paramount Global halting further distribution of TV channels in other countries and local broadcasters having to acquire the content.

If anything regions that still carry these channels will likely undergo content reconstruction as seen with CW and Disney XD. Both of which no longer offer first run original programming and licence content from third parties.

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