Byron Allen Looking To Make MTV, Nickelodeon And Comedy Central "Cost Efficient", How Does This Impact Paramount Global's Linear Channels?

Last year, Warner Bros. Discovery and Paramount Global were reportedly in talks for a potential merger. Fast forward to the present, Shari Redstone is looking to sell her shares at Amusement Park with Skydance that has collaborated with the company on various films making their bid with Byron Allen topping them.

As reported sometime ago, Allen Media Group made a proposal to acquire Paramount Global for $30 billion (R562 billion) part of which helps them cover up pending debts. Should this deal move forward, they would keep TV channels and the Paramount+ streaming service intact while selling off film studios and other intellectual properties.

The impact on TV channels in the United States

Byron Allen, the founder of Allen Media Group is looking to make these brands cost effective. Selling off "film studios and other intellectual properties" is another way to minimise expenses. It's not really known whether Allen will look to retaining various content from Nickelodeon and MTV.

Similar to CW, it's likely that we'll be seeing Nickelodeon and MTV relying more on third party content and possibly distributing even lesser originals. As mentioned, he was looking to run them on a more "cost-efficient basis". Nickelodeon has garnered popularity for shows like SpongeBob SquarePants and The Loud House, MTV on the other features shows like Teen Mom and Ridiculousness.

The impact on TV channels on a wider spectrum

With Nickelodeon and MTV getting less content, Paramount will likely look into closing channels across the country. This was likely implied when they mentioned selling off "film studios and other intellectual properties" I mean the company in question doesn't have much international presence.

There's always chances that they could retain a portion of channels such as Comedy Central and BET while secondary networks like Nicktoons and MTV Base cease to exist as they won't be much content to supplement the existing line-up of channels.

But then again Sony once offered linear services across the country before closing down most feeds while a few such as the UK were put under different management. Disney had been reducing the carbon footprint for Disney Channel while it continues to operate in the United States.

The future of SpongeBob SquarePants and Ridiculousness

As mentioned, Allen is looking to sell their film studios and it's possible that they could retain the more relevant brands such as Nickelodeon Animation Studios and sell majority of Paramount Pictures. There's been various companies that had their eye on their studios such as Netflix, Skydance, Warner Bros. Discovery and Disney perhaps one of them could look into acquiring.

As for the content in general, Paramount's remaining offering could be licenced to various local broadcasters I mean should these channels not have much of a presence globally.

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