Byron Allen, who made headlines last year with his unsolicited bid to buy key assets from Walt Disney, is at it again with a $30 billion offer to acquire Paramount Global, Allen Media Group confirmed to sources.
Allen, whose Allen Media Group owns The Weather Channel, LocalNow, and more than two dozen local affiliate channels, is offering $28.58 for each voting share of Paramount, more than a 50% of its Tuesday closing price of $13.68, according to Bloomberg, which first reported on the news. The deal also includes an offer of $21.53 for non-voting shares. The offer to buy the outstanding shares equates to $14.3 billion, it said.
Despite its size and breadth of assets, Allen Media Group had largely operated quietly, ironic given Allen’s roots in comedy and show business. But the spotlight shone on the company after Allen made a $10 billion unsolicited bid for the ABC network, affiliates and cable channels like FX last summer, an offer Disney ultimately turned down.
Allen also pursued BET when Paramount shopped the cable network around last year, although that deal also fell short, despite some chatter in December. Now, Allen Media Group is back to buy the entire company.
“Mr. Byron Allen did submit a bid on behalf of Allen Media Group and its strategic partners to purchase all of Paramount Global’s outstanding shares,” a spokesman for Allen Media Group told sources. “We believe this $30 billion offer, which includes debt and equity, is the best solution for all of the Paramount Global shareholders, and the bid should be taken seriously and pursued.”
A spokesman for Paramount declined to comment.
The offer comes amid increased chatter of Paramount looking to make a deal, with Warner Bros. Discovery CEO David Zaslav and Paramount CEO Bob Bakish in talks about a potential merger. While that the prospects of a transaction there has fizzled, Skydance Media CEO David Ellison, whose studio was behind Paramount films like Top Gun: Maverick and Transformers: Rise of the Beasts, has also made a preliminary bid to buy National Amusements, the company run by Shari Redstone that owns a controlling stake in the media company.
Allen doesn’t want to keep the entire company. He intends to sell the Paramount film studio, one of the most storied in the entertainment business, the real estate and its intellectual property. He will keep the TV channels like Comedy Central and Nickelodeon, as well as its Paramount+ streaming service, according to Bloomberg.
The report also said he sent his offer via text message to senior management and the board members.
This isn’t the first time Allen has made an offer for a major media asset. Beyond his bids for BET and the Disney assets, he also tried to buy TV station owner Tegna and even an NFL football team.
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