New Series Alert (Rumour): eMedia Investments Reportedly Acquired Rights To Bollywood Based Drama Yeh Pyaar Nahi Toh Kya Hai, Might Rollout As This Is Love

In the wake of eExtra's repeat padded lineup and faulty EPG, eMedia Investments might be looking to air Yeh Pyaar Nahi Toh Kya Hai under the title This Is Love. This was after a viewer had spotted an Openview advert pertaining to the show's possible debut.

This Is Love was critically acclaimed for its crisp story line and ensemble cast's performance. Set in Delhi, it followed Anushka Reddy who returns home after spending seven years in the US with Siddhant Sinha is a budding lawyer, belongs to middle-class family from Bihar.

It starred Palak Jain as Anushka Sinha, Namit Khanna as Siddhant Sinha, Manish Choudhary as Krishna Kanth "K.K." Reddy, Shahana Verma as Nita Reddy, Vishal Malhotra as Shrikant "Anna" Reddy and Suparna Krishna as Riddhi Reddy and Ankit Raj as Kartik Reddy.

Produced by Bindu and SJ Studio Productions, the Bollywood based drama premiered from 19 March to 31 August 2018 on Sony Entertainment Television (SET) in India and since it's inception had produced 120 episodes each with a duration of 22 minutes.

eMedia Investments hasn't responded to any enquiries regarding the rollout of This Is Love on eExtra. But if we had to guess the show is likely to surface in the timeslot of Surrender In Love.

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