From February 7th, the Fox channel will become Star Channel, maintaining the same programming and position on the operators' schedules, announced Walt Disney.
The remaining Fox channels will also change their name and image: Fox Life will be Star Life, Fox Crime will be Star Crime, Fox Movies will be Star Movies and Fox Comedy will be Star Comedy. The date was advanced on Wednesday simultaneously with the launch of the multimedia campaign “A Brilliant Change”, which was developed and implemented by the creative studio and marketing and communications team at The Walt Disney Company Portugal (TWDC).
The campaign will be present until February in digital, television, out of home (OOH), cinema, radio, press, press office and content creators. “The Star Channel brand continues the Fox legacy, presenting itself as bold, confident, current and inclusive. With a bold and contemporary voice, the channels will continue to be the destination for major international series and films, maintaining the most watched titles on pay TV in Portugal, the same distribution, the same position on the operators' schedules and the same positioning in the market that they currently have Fox channels”, says in a press release.
The creative and graphic concept of the new brands that replace Fox channels were developed in Portugal by the TWDC Portugal creative studio in collaboration with local agencies and studios, with the visual concept focusing on “an original detail of the logo , the central cut, which inspired the creation of a luminous 'shooting star', which will guide the public through the channels' programming.”
This Portuguese work will be implemented in all countries in Europe, Africa and the Middle East where Fox channels are present, “thus exporting Portuguese talent throughout the region”.
Please bring back Fox channel to DSTV
ReplyDeleteFox channel is one of the best channels I have ever seen its so funny I miss my favourite channel
ReplyDelete