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Saturday, January 27, 2024

Recap To Last Year: e.tv's Youth Block Craze Movie Offering Axed With Series Extended To Fridays

eMedia Investments in an attempt to further limit the amount of international titles inserted on e.tv had axed the Friday afternoon movies offered on youth block Craze. Serving as the initial offering to the youth block's introduction in 2008 had been replaced with existing animated series.

A few years prior to that, they had axed the block's local programming which served as a rival offering to SABC's Hectic Nine-9 and YOTV alongside Play Room Live seen on DStv channel 300. Since then, they've been dubbing various content like Care Bears to local languages.

e.tv has yet to respond on the sudden removal of Craze films but if we had to guess probably similar to that of Craze's former local programming:

"Television is always evolving, and we are constantly reviewing and refreshing our lineup to make sure that we are catering to the needs of our viewers," says Marlon Davids, head of e.tv channels.

Besides the axing of films, there's also been a decline in primetime with Craze's current offering like Archibald's Next Big Thing and Thomas And Friends All Engines Go all residing from eToonz with few exceptions like Takalani Sesame and Pokémon.


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