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Saturday, January 27, 2024

Development Alert: 1Magic Adds Lee Daniel's Star Formerly Viewed On FOX, Could The Channel Undergo Yet Another Rebrand?

After Disney axed the FOX brand in 2021 across Africa ripping away The Simpsons and Grey's Anatomy as further content shifts to Disney+. M-Net had acquired rights to the 2017 musical drama Lee Daniel's Star which serves as a spin-off to one of FOX's leading shows Empire.

Except M-Net had opted to add the show onto 1Magic which is somewhat strange as the channel was basically their BET. That meant airing first run programming if not fresher content but the drop in quality could signal something that was announced much earlier in the month.

As some readers are aware, MultiChoice was looking to axe 1Magic and Me as it was confirmed in most parts of Africa with Southern Africa diverting that attention to Me. Since then, no termination notice had been put up at the time which led to various speculation.

One of which is the possible dismemberment of Compact+, 1Magic was one of those leading brands on the bouquet as most content had been integrated onto lower bouquets. Cancellation would probably signal the end of Compact+ that was until it was replacement was reported.

Although not much details had been announced about 1Magic's successor, we believe it could retain most programs seen on the channel and likely come from a third party. With the addition of Lee Daniel's Star, cater to other consumers particularly those viewing brands like Me.

As mentioned, MultiChoice could have delayed the terminations as they seek a replacement channel. Da Vinci Kids was also another victim to MultiChoice's endeavours as they had attempted to use Moonbug as leverage before going for something more locally produced like Play Room.

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