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Wednesday, January 31, 2024

Could 1Magic And M-Net's Me Perhaps Merge Into A Showmax Repeats Channel?

Update: the channels will close 31 March 2024 and for an updated statement: click here 
In 2022, Warner Bros. Discovery halted original productions for TBS and TNT with further content on HBO leaving the latter to promote content from their Max streaming service. By the end of January, M-Net will become the only HBO as 1Magic is sidelined to streaming based content.

1Magic and M-Net Essentials (Me) were slated to close by the end of this week. But MultiChoice seems to have pumped the breaks as 1Magic introduces Showmax originals Outlaws and Adulting while as Mzansi Magic distances themselves from the channel's remaining shows.

1Magic was originally slated to air Champions in place of The River but that was picked up for Mzansi Magic with the revenge drama moving to 18:30. Prior to that, Adulting was set to air on Mzansi Magic before resurfacing on 1Magic of course that doesn't say much about Me.

Me as a result of this restructure continued adding shows like Tulsa King and A Million Little Things in the form of double bills. Half hour shows like Home Economics air 8 times weekly basically burning them off in a month.

MultiChoice is set to launch their rebranded Showmax streaming service in the month of February in partnership with NBCUniversal. It would recieve a wider variety of programming like The Office and Parks And Recreation alongside new films like Top Gun: Mavericks.

Also interesting to note, similar to how Showmax's local programs had been inserted on 1Magic. Tulsa King and Heels were one of the highlights for the streamer and now it's on Me so if anything it could be that these two channels are being used for "marketing purposes".

I mean if this proves to be the case then there's not much of a future left for the brands and they could as well go dark in the next few months. As both had been doubling up on primetime and further limiting the amount of new content.

With the possible closure of 1Magic, there's no guarantee that The Real Housewives will transmit on M-Net. If it did alongside various shows from 1Magic, it will more likely conflict with M-Net's current offering and rather restrain/reduce the pace of new content.

An alternative TV channel would prove to be favorable as it would lease the responsibility from M-Net and help further expand their offering. With the lack of international content available on linear platforms perhaps this channel could infuse the Me DNA.

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