Some content to have been viewed on Boomerang before it's rebrand to Cartoonito included Grizzy And The Lemmings, Mr. Magoo, New Looney Tunes and Be Cool, Scooby-Doo. It's predecessor Cartoonito serves as a fresh outtake to the nostalgic brand.
Cartoonito seeks to maintain the Boomerang DNA with the latter but in retrospect. It's more like sister channel Cartoon Network which had grown distance from its older programming.
Last year, Warner Bros. Discovery and Paramount Global were said to be in early talks of a potential merger. This could see brands like Nickelodeon and Cartoon Network operate under the same umbrella but questions amounted to the future of their other kids brands.
Warner Bros. Discovery had been slowly scrapping Cartoon Network Studios and folding it under Warner Bros. Animation so it's less likely that Nickelodeon Animation Studios will be treated any different. Ideally, Nickelodeon and Cartoon Network's linear counterpart could remain intact.
If anything, a restructuring could be underway for this offering if the merger moves forward. Nickelodeon could revert into the TeenNick of children's TV as they've built stable hits like Drake And Josh, iCarly and Henry Danger with further animation under Cartoon Network.
With animation moving away from Nickelodeon, this would bring about the end of the Nicktoons trademark. Warner Bros. Discovery offering Boomerang and Boing could use these brands to supplement Nicktoons in other countries.
In parts of Europe and Africa, Boing is likely to lead the way as it served as a more modern outtake to Boomerang. It wasn't centred solely on past programming and Warner had often licenced content that wasn't viewed on either Cartoon Network and Cartoonito.
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