Recap To Last Year: How The Merger Of Paramount Global And Warner Bros. Discovery Could Bring The End Of Cartoon Network (And Nickelodeon)?

Last year, it was reported that Warner Bros. Discovery and Paramount Global were in early talks of a potential merger. The news was met with mixed to negative feedback from consumers with some more concerned about the future of Paw Patrol and SpongeBob SquarePants.

Warner Bros. Discovery had further distanced themselves from their 6-12 demographic which is where Cartoon Network falls in order to prioritise Adult Swim. Through a survey, it was revealed that a majority of the network's audience particularly primetime are adults.

Internationally, Cartoon Network continues to operate independently but too has seen some distancing in recent years particularly for content produced by Cartoon Network Studios, Hanna-Barbera Studios Europe and Warner Bros. Animation.

Paramount Global serving as a successor still prioritise the kids offering with some fearing that Nickelodeon could end up being what remains of Cartoon Network. If not worse a possible merger between these two brands and their programming.

Warner Bros. Discovery offers Boing and Boomerang in parts of the world while Paramount Global offers TeenNick, Nicktoons and NickAtNite all of which could be folded under one hub. But the idea of keeping both brands intact wouldn't seem far fetched.

Nickelodeon has an existing slate of live-action productions something Cartoon Network has been struggling to maintain since it's inception. Perhaps Nickelodeon could prioritise live-action more while further animation is distributed by Cartoon Network and Warner Bros. Animation.

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