Development Alert: FOX Turkey Will Also Be Rebranding This February Most Probably To FX As Seen In Parts Of Europe

During the week, it was reported that the FOX channels residing in Portugal, Mozambique and Angola would fold under Star. Following Disney's acquisition of 21st Century Studios, they had to retract the FOX trademark which is set to expire soon.

This brought on various questions regarding the future of the FOX brand in Turkey. Unlike other FOX feeds, it established itself as one of the leading brands in Turkey having produced various content seen on eExtra including Doodsondes (Yasak Elma) and Dokter Ali (Mucize Doctor).

According to a story on Birsenal Tuntas, the FOX brand will be retracted in Turkey by February. Of course, a name or a date has yet to be announced for the channel but we can only assume that Disney will most likely fold the channel under the FX trademark.

There's already a local broadcaster referred to Star unless Disney wants to infringe on another broadcaster's trademark. FX will most likely replace FOX as Disney's remaining linear offering in the region are headed by the offices in Europe, Middle East and Africa (EMEA).

Disney EMEA manage brands like Disney Channel, Disney Junior, National Geographic and National Geographic Wild alongside FX. I don't see Disney trying to create new trademark after the performance of Star on Disney+ and decline in linear consumption.

It would make more sense to expand the footprint of FX to Turkey giving it a more broader range of content. Unlike Star, FX has longevity establishing itself as Disney's HBO with shows like American Horror Story, Fargo and Legion. 

Another issue pertaining to that would be the current existence of FX in the region. Maybe, Disney could look into merging both channels and another would be expanding of the FX trademark perhaps the current FX could rebrand to FX Premium while FOX becomes simply FX.

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