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Wednesday, January 3, 2024

Development Alert: Hulu Rumoured To Be Replacing Disney+ Star Internationally, FX Might Replace Linear Counterparts

Last year, Disney managed to acquire Comcast's stake in the Hulu streaming service with plans underway to merge the content with the existing offering seen on Disney+. The merger would put it in a competitive position with existing brands like Netflix and Amazon Prime Video.

Internationally, this was never an issue as the latter was distributed by Star which Disney saw as alternative trademark to Hulu. After attempting to get Hulu to more territories but blocked due to Comcast's stake in the streamer the trademark might get some time of day.

With nothing holding Disney back at this point, Star could be folded under Hulu I mean the idea wouldn't seem far fetched. Various Hulu originals like Only Murders In The Building and Blue Sky had all been trademarked as Disney+ and not Star as seen when it was introduced last year.

Disney had tried to roll out Hulu in Latin America and Asia before quickly scrubbing out any mention of the brand across their platforms.

Hulu is more knowledgeable brand although it wasn't viewed outside of the United States consumers would be able to familiarise themselves with the content. Star was more knowledgeable in India and to be frank Disney kind of damaged the trademark in parts of the world.

Based in India, Disney Star operates a number of linear channels across the world which feature various Bollywood productions. While the UK opted for an alternative trademark Utsav the rest of the world kept Star which would have caused confusion to those who view both brands.

Disney also used the Star trademark for various linear channels across Latin America and as seen in Europe the opted for an alternative brand name, FX. It wouldn't seem far fetched if FX were to replace the Star brand therefore returning Star to its former glory in India.

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