With this deal set to expire soon, Disney had been replacing the remaining FOX channels seen in Latin America and Europe with either Star or FX. For a while now, they had been various questions as to what fate await the branding in Turkey.
Unlike most international counterparts, FOX Turkey is home to original productions already viewed on eMedia Investments' linear platforms in South Africa. This includes shows like Dokter Ali (Mucize Doctor), Doodsondes (Yasak Elma) and Doodsondes (Sen Çal Kapimi).
According to Cumhuriyet, Disney will start to use the trademark NOW in place of FOX by February. It had been approved by National Television-Radio Broadcasting Regulatory Authority in Türkiye (RTUK) member İlhan Taşçı after filing the new name by mid 2023.
Although the FOX trademark is dead, NOW will continue to produce local content in the region and licence them to eMedia Investments. Even though there's not much familiarity with the name, NOW appears to be carrying the same font and dark theme as FOX.
In other developments, Disney Junior is set to go dark in Denmark by the end of February with further content on Disney Channel. This is the only Disney branded channel in the region and it might affect surrounding areas like Faroe Islands, Finland, Iceland, Norway and Sweden.
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