End Of The Road For SuperSport And WWE??? As Netflix Banks On RAW, SmackDown, NXT And Premium Live PPVs

In 2022, MultiChoice and WWE were looking to bundle Raw, SmackDown, NXT alongside various PPVs like WrestleMania and SummerSlam on Showmax. But the deal appeared to have fallen flat as this never materialized with the streamer now partially owned by Comcast.

After e.tv halted further distribution of Raw, SmackDown and various other WWE content from their platforms in 2017. SuperSport became the official home to the WWE Network for the past 7 years and all of that is likely to change in the coming future.

As reported moments ago, Netflix had exclusive rights to Raw and various other content from WWE which will start streaming in the U.S., Canada, U.K. and Latin America beginning January 2025. There are plans underway to add more international markets to the lineup.

This puts SuperSport's current linear offering in a precarious position especially the WWE Channel. As Netflix scooped up WWE’s award-winning documentaries, original series and forthcoming projects alongside the premier shows Raw, SmackDown and NXT.

The mere thought of less sporting events on SuperSport wouldn't seem far fetched a stretch. Initially, they weren't going to broadcast AFCON as they were more focused on European football even the rebranded Showmax service will only feature Premier League.

Last year, MultiChoice shuttered Showmax PRO which served as digital counterpart for SuperSport with La Liga, PSL and various other sporting content. Now the streamer will only offer a price plan for Premier League while further sports can be streamed on DStv Stream.

 

As mentioned, Netflix will become the exclusive home to WWE in the U.S., Canada, U.K. and Latin America by January 2025. It's currently unknown whether WWE will be purged on Netflix for consumers across Africa at the same time.

Its also possible that SuperSport could slide in a better deal but from what we've already seen in the past months there's some doubts. Another would be for Raw, SmackDown and NXT to be retained on the platform alongside PPVs with everything else on streaming.

SuperSport is structured for first run programming and not delayed or week old sporting events. With the possible discontinuation of channel 128 alongside various content from WWE, I wouldn't be shocked if MultiChoice were to add SuperSport Action in place.

SuperSport Action serves as an alternative offering to WWE as it broadcasts a range of extreme sports as well as major boxing matches and EFC mixed martial arts programming. They are also home to UFC which alongside WWE are owned by TKO Group Holdings.

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