According to a recent report from The Hollywood Reporter, these networks, along with Nickelodeon and BET, are “simply not as high a priority” for the incoming Skydance regime following the anticipated merger with Paramount. This news raises serious questions about the future of these channels, which have played a significant role in shaping pop culture over the past few decades.
The report suggests that CBS is the only television asset considered completely safe under the new leadership. Incoming company president Jeff Shell has previously referred to CBS as a “crown jewel,” indicating its central importance to the merged entity. This prioritization of CBS comes at the expense of other networks within the Paramount portfolio.
The signs of this shift have been evident for some time. Paramount has reportedly entertained numerous bids for BET, including offers from prominent figures like Tyler Perry and media mogul Byron Allen. This willingness to consider selling BET demonstrates a clear shift in priorities away from these formerly key cable assets.
Perhaps the most alarming indicator of this deprioritization was the recent wiping of digital archives for networks like MTV News and Comedy Central. This erasure of digital history suggests a lack of commitment to preserving the legacy of these channels, further fueling speculation about their future.
The current strategy of bringing established sitcoms like “Friends” and “The Big Bang Theory” to MTV raises further questions. This move suggests a reliance on established, syndicated content rather than investment in original programming, potentially signaling a decline in the network’s focus on creating new, cutting-edge content. This is a far cry from MTV’s earlier days as a trendsetting music and youth culture channel.
The Hollywood Reporter cites a December 19 Bank of America research report from Jessica Reif Ehrlich, which predicts a trend of media companies divesting their cable TV network assets. The report suggests these assets would be “better positioned as a consolidated, linear-focused vehicle with scale benefits that can drive affiliate and advertising negotiation as well as synergies.” This analysis points towards a potential consolidation of remaining cable networks as a way to maintain some level of competitiveness against the streaming giants.
The potential decline of MTV and Comedy Central raises broader questions about the future of cable television as a whole. As streaming continues to gain momentum, traditional cable networks are facing an existential crisis. The convenience and on-demand nature of streaming have proven highly attractive to viewers, leading to widespread cord-cutting.
Whether these legacy networks can survive independently or face extinction remains to be seen. However, the winds are clearly blowing in the direction of streaming, and media conglomerates are adapting accordingly. The anticipated Skydance and Paramount merger is likely to accelerate this trend, potentially marking the beginning of the end for some of television’s most iconic cable brands. The focus on “synergies,” as mentioned in the Bank of America report, suggests that any remaining cable assets may be bundled together or sold off as a single entity, further diminishing their individual prominence in the media landscape.
