As seen in the last decade, their linear counterparts had been reduced to waste. If you tune into MTV, the youth oriented brand airs Ridiculousness for most of the day which serves as the Teen Titans GO! of the network while Comedy Central is slumped over shows like The Big Bang Theory and Two And A Half Men.
During the week, it was reported that Paramount Global and Warner Bros. Discovery were exploring a potential merger. For now, Warner Bros. Discovery can't look at merging with another entity until April 2024 and talks are said to be in the early stages so it's not known whether they'll go through with the plan.
Ideally, if a merger were to happen MTV could be dismantled or revert back to being a music oriented brand and take up the identities of the current MTV Base and MTV Hits channels across Europe. Award shows and live performances could remain intact on this restructured brand.
Warner Bros. Discovery doesn't offer a music brand or at least not on cable or streaming and MTV would be one way to sort of expand on that. They operate a number of TV channels most of which could be purged if not sold if this merger moves forward.
Then shows like Catfish: The TV Show and Ridiculousness could fold under HBO adult centred line-up while The Challenge could compliment Discovery's existing portfolio. TLC could inherit Ex On The Beach, Jersey Shore, Love And Hip-Hop and Teen Moms.
Comedy Central had become the Adult Swim of Paramount Global with South Park laying out most of the punches. All of this could as well be folded under Adult Swim and Cartoon Network with live-action residing on HBO leaving the linear component to serve only reruns to sitcoms.
HBO could even give the brand a dedicated block and use it as a trademark for sitcoms produced under their brand.
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