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Saturday, December 30, 2023

News Shorts: VH1 To Cease Transmission In Italy And Possibly Denmark, A Rebroadcast Of The Scent Of Passions Launches Across Africa On Telemundo And Warner Bros. Discovery To Rollout A Rebranded Max Streaming In Latin America By Early 2024

VH1 is closing down in more countries

VH1 was an international entertainment channel which was basically a mash up of MTV and BET. It is operated by Paramount Global and over the last decade the company had been dismantling the trademark with various channels closed in most parts of the world.

Through an electronic programme guide by a viewer in Denmark, VH1 schedule will run until the end of New Year's Day. Thereafter, the channel will no longer have a 24 hour schedule available for consumption leading some to believe the possible demise of the brand.

Considering that the channel will be shutting down in Italy a few days after Denmark's possible closure. It wouldn't seem far fetched if the same fate awaited these consumers as Paramount Global had been exploring a potential sale of the brand under the BET Group.
Telemundo welcomes its third rebroadcast

During the month, it was reported that Telemundo will be increasing the timeslots for the on/off again series Case Closed and Decisions. Also within the new year will be the launch of a new series Game Of Lies starring Maria Elisa Camargo and Arap Bethke.

Prior to its debut, Telemundo will be adding a rebroadcast of The Scent Of Passions in Law Of The Heart's current timeslot from 8 January.

Sebastián Vallejo, a member of the rich family that owns the Casablanca coffee plantation, falls in love with the nice and honest coffee picker Teresa Suárez, known as La Gaviota; their romance is full of difficulties.
Max expands to Latin America

A statement presented by Costa Rican cable operator Tigo confirmed that HBO Max will be relaunched as Max in the next month of February, at a close yet to be defined. The rebranding plans were originally scheduled for the end of 2023 in our region, since the platform has made the change in the United States during the last month of May. 

The new identity of the streaming platform sets aside the characteristic color painted by a powerful new blue, and will bring with it the content of the Discovery+ platform, which was never launched in Latin America except Brazil, as a product of the merger between Warner Bros. Discovery. 

Latin America will be the first region at an international level in which HBO Max will make the switch to Max, as at the moment it was the first territory outside the United States to launch the service. Also in 2024, Max will reach Europe and Southeast Asia. This last region is especially relevant, as HBO Max never reached it.

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