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Thursday, December 21, 2023

More Cord Cutting Might Await Brands Like Nicktoons And MTV Base If Merger Between Paramount Global And Warner Bros. Discovery Moves Forward

During the week, it was reported that Paramount
Global and Warner Bros. Discovery were exploring a potential merger. For now, Warner Bros. Discovery can't look at merging with another entity until April 2024 and talks are said to be in the early stages so it's not known whether they'll go through with the plan.

For a while now, we had explored a variety of outcomes pertaining to the offering on Nickelodeon and Cartoon Network. Not long ago, expanded into the general entertainment section with Smithsonian Channel alongside MTV and Comedy Central with this article pertaining to secondary brands.

Paramount Global operates brands like Comedy Central Extra, BET Gospel, BET Hip-Hop, MTV Base, MTV Hits, Nick@Nite, TeenNick and Nicktoons while Warner Bros. Discovery offers Discovery Family, Real Time, Discovery Max, Boing and Toonami.

With Paramount's possible downsizing to Warner Bros. Discovery, the latter might not have much content left for all these channels and might look into closing them down if not merging in some countries.

Take for instance Nick Jr., Paramount Global was able to operate the channel separately from Nickelodeon with its own slate of content and with this consolidation the latter similar to Nicktoons will most likely cease to exist if not merge under Nickelodeon.

Considering that a ton of archived projects would be available at hand, it's possible the Nicktoons concept could remain intact and looking at the size of Warner Bros. Discovery and Paramount maybe Boing/Boomerang could become a worthy successor to Nicktoons.

Nicktoons doesn't serve much purpose especially if they're not looking to produce animation under Nickelodeon. Warner's portfolio has more consumption than Paramount and shows like Paw Patrol and SpongeBob would get more exposure on Cartoon Network.

Despite not as big of an consumption, these channels do have plenty of exposure in other countries so much so that Paramount Global could explore a potential sale to these channels.

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