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Friday, December 15, 2023

Recap To Last Month: Nick Jr. Failed To Enter The Splat Zone As MultiChoice And Paramount Global Promised, Might Launch In 2024 Alongside Nicktoons

Earlier in the year, Paramount Global opted to revive one of Nickelodeon's most iconic logos, The Splat. Together with the previous logo would add a more modern flare with most Nickelodeon feeds in Europe integrating by August with consumers in Southern Africa and likely ROA by October.

Together with the Splat, MultiChoice Africa had switched Nickelodeon to high definition two years after the channel switched to high definition in South Africa. It was mentioned that Nick Jr. would migrate by last month with Nicktoons following sometime in 2024.

Just like Paramount+, none of that came in 2023 as intended with questions surrounding the possible delay of the rebrand. Could it be possible that Paramount Global wants to rebrand both Nick Jr. and Nicktoons together or rather they have no idea when it's taking place.

Unlike Nicktoons, Paramount Global supplies a globalised feed for Nick Jr. (and MTV). If you look at it, Paramount Global (in Africa) don't have much control over majority of the developments seen on this channel as opposed to brands like MTV Base and BET.

If anything, it wouldn't surprise me if Nicktoons were to rebrand by the new year alongside Nick Jr. Despite operating as a local, Nicktoons' offering has been more aligned to their international counterparts unlike previous years were it was structured to operate independently.

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