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Saturday, December 2, 2023

Development Alert: FOX And FOX Life Will Become FX And FX Life Across Baltics And CIS By January 2024, More International Disney Channels Are Expected To Close

FX returns to the Nordic and Baltics region

The Nordic and Baltic branches of The Walt Disney Company will adopt a new name and a striking visual identity on January 24, 2024, when FOX and FOX Life become FX and FX Life. FX and FX Life continue to deliver familiar and beloved content, bringing premium entertainment, including the best international series, to local audiences. 

“When FOX and FOX Life become FX and FX Life, our overall entertainment content will align with the Disney+ streaming platform while continuing to offer fans their favorite stories. This includes global hit series such as Grey's Anatomy, Criminal Minds, This is Us, Castle, 9-1-1 and more. 

We look forward to bringing new shows and high-quality entertainment to our Estonian audience next year," said Hans van Rijn, SVP and Head of The Walt Disney Company Nordic & Baltic. He added, "Linear television remains a priority for us, enabling our audiences to experience exciting content from the many world-class studios in the Disney family." 

The FX brand has been refined and adapted to meet the needs of local television, while maintaining the bold and confident legacy created by FOX.

Disney is pulling the cord of more TV channels

Since Disney+ inception back in 2019, Disney has closed various Disney Channels across the UK, Asia and Italy while a majority of channels still reside within Europe and Africa. Part of which still have no access to Disney+ and are therefore just losing out on content.

Theoretically, it was estimated that Disney could close their remaining linear offering by 2025 but Disney+ is still not sustainable in some of the areas launched. The linear offering is one way to help sustain the streamer and if possible lure potential audiences.

Despite the setback, Disney was still able to close it's remaining linear offering in Asia who also handle operations in the Middle East and North Africa. Since then a majority of international feeds are aligned/managed within Southern Africa (also known as Europe, Middle East and Africa).

Although there's no official confirmation, National Geographic People (Nat Geo People) and FOX Action Movies are anticipated to go dark by 2024 across the Middle East and North Africa (MENA) seeing as these were handled in Asia whose offering is being migrated to Disney+. 

As mentioned, most international territories (including MENA) are being handled by Disney EMEA who only supply children brands Disney Channel and Disney Junior alongside factual brands National Geographic and National Geographic Wild.

In Portugal, all the FOX channels are being folded under the Star brand by 2024 (i.e. FOX Life becomes Star Life). This includes consumers in Angola and Mozambique for which MultiChoice operates their service and also supply the affected brands like FOX, FOX Life and FOX Comedy.

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