e.tv failed to properly publicise the series which played a part in its downfall and in recent years this has become a norm for most local broadcasters as the channel appears to downsizing it's efforts towards their content.
Smoke & Mirrors was also unveiled earlier in the year as a replacement for Imbewu and unlike Nikiwe had become a ratings success with consumers. As it served as the 4th most watched show on e.tv while Nikiwe struggled to maintain its position within the top 20 viewership.
They produced a short film titled KwaNgonyama: The Movie that is slated to air on eMovies and eMovies Extra and also stream on eVOD. But eMedia Investments doesn't seem to care that much about marketing the content which is watched by millions of households.
Press statement on the film
A close-up look into the life of Caesar Ngonyama
This December Smoke & Mirrors takes us to the Eastern Cape in the region of Kwa Bhaca. Caesar heads back to confront a threatening situation, his home is under attack. There, we get to meet the character of Bhele, the man responsible for his father’s death.
As a personal war erupts in the Eastern Cape, bullets start flying and bodies drop. With the assistance of Ngcuka, Caesar affirms his position as the alpha of his world. But why did he become the man that he is? To give us valuable insight into the complex life of Caesar, a short film was produced to air on
eMovies and eMovies Extra, while Caesar’s storyline unfolds on e.tv.
Smoke & Mirrors airs weeknights at 9PM
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