Serving as a competitor to Disney's National Geographic and a majority of factual based channels operated by Warner Bros Discovery. It was home to content like Ice Airport Alaska, The Exhibit: Finding the Next Great Artist, Damian Lewis: Spy Wars and Aerial America.
It used to operate various linear channels internationally and since December 2022 is only viewable on Paramount+ in these regions. As it has been outlined by sources that it would garner traction and of course some content would resurface on MTV.
During the week, it was reported that Paramount Global and Warner Bros. Discovery were exploring a potential merger. For now, Warner Bros. Discovery can't look at merging with another entity until April 2024 and talks are said to be in the early stages so it's not known whether they'll go through with the plan.
Most of Paramount's assets are likely to be consolidated if not sold at this point. Unlike Nickelodeon or MTV, The Smithsonian Channel doesn't seem to have much of a future as it had been overshadowed by existing competitors.
Logically, shows like Aerial America and Mayday will just fold under the factual part of Warner Bros. Discovery not that this is new or anything. But they had been licensing content to other broadcasters before and after expanding their linear offering to other countries.
As for the brand in general, The Smithsonian Channel could continue to offer content based on their "museums, research facilities and magazines". Of course, I'd expect quite less of that at this point and they'd probably need to look at partnerships for sustainability.
No comments:
Post a Comment