Showmax: The End Result For HONEY TV

HONEY was Africa's first Pan-African lifestyle channel operated by Via's Media24 home to locally produced shows like 7 Colours and Yes, I Have HIV. It was also outsourcing content from M-Net like Date My Family and Our Perfect Wedding.

A few months ago, MultiChoice inline with their entertainment offering opted to discontinue the channel across Africa after a two year run alongside other locally produced brands during the year such as Maisha Magic Movies, Novela Magic and ROK GH.

From what everyone could make from all this, several content that was produced specifically for HONEY would fall with the channel while others would resurface another platform i.e. Showmax or Mzansi Magic as Media24 is still producing regional content.

The only problem would be the geography as a show like Date My Family Kenya would only be exclusive to consumers in Eastern Africa. It might have a following in Southern Africa but isn't viewable on neither DStv and Showmax making consumers feel left out.

Maybe HONEY's termination falls inline with some of the recent additions like Zee Zonke and Play Room. MultiChoice is probably trying to prioritise the regional line-up as that is proven to have a bigger effect while as continuing to source out content from the African region.

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