Comedy Central And Adult Swim Could Benefit From The Warner Bros. Discovery And Paramount Merger

Paramount is in process of trying to acquire Warner Bros. Discovery home to brands like CNN, Cartoon Network and OWN. This merger would mean that Cartoon Network and Nickelodeon, CBS News and CNN, and BET and OWN will operate under one roof.

The biggest gainer within this M&A would be Comedy Central and Adult Swim.

Comedy Central's content slate has been reliant on reruns of sitcoms like Becker, Hot In Cleveland, The Nanny and Rules Of Engagement. The only thing basically carrying the channel would be South Park and The Daily Show.

Adult Swim has been regarded as destination hub for adult animation with shows like Rick And Morty, Robot Chicken, Primal and Final Space. Unlike Comedy Central, it lacks in scale with it's linear operations residing mainly in Canada.

With this merger, Comedy Central stands to benefit with an increased slate of content. The channel is no stranger to animation with Beavis And Butthead and it's spinoff Daria as well as Drawn Together, The Ren And Stumpy Show and Ugly Americans.

Canada is the only known market to offer a 24 hour channel for Adult Swim maybe this merger will even lead more feeds for the brand perhaps under Comedy Central.