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Thursday, November 14, 2024

Comedy Central Will Stop Airing In Ukraine By 1st January 2025 Due To Low Ratings

After shutting down in Russia in 2022, Comedy Central was made available through the Ukrainian media group 1+1 replacing Paramount Comedy. The channel is aimed at viewers aged 18-49 and reaches around 300 million households in more than 150 countries with shows like Two And Half Men, Modern Family and The Big Bang Theory.

Commenting on its launch in Ukraine, Oksana Petryshyn, general producer of the TET TV channel and Comedy Central, said: “The content of the Comedy Central TV channel has been proven over the years and has made Ukrainians fall in love with it. Therefore, the launch of the TV channel is a response to the request of viewers who, more than ever, need positive and life-affirming content”.

Now the channel is said to be going dark in the region by January 1st 2025 with sources siting poor reception which has led to its downfall. This was one of the few services to have been offered by Paramount Global following Russia's invasion into the Ukrainian market by 2022.

Although Comedy Central would cease to exist in the Ukraine, the channel is still available in Latin America, United Kingdom, Southeast Asia, India, Middle East and Africa.

Paramount Global which serves as the parent company for Comedy Central is in the process of being acquired by Skydance Media which is awaiting approval with the deal set to be finalised in the first half of 2025. The company is looking to form "New Paramount" which ventures into revenue streams while winding down on costs.

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