Recap To Last Month: SABC 3 Reaches 2 Million Households Becoming The Second Most Watched Channel By The Public Broadcaster By February 2024 Behind SABC 1

SABC 3 is a free-to-air channel operated by the public broadcaster catering to audiences with content in English and Afrikaans. It was also the least watched channel behind SABC 1 and SABC 2 this was before TAMS ratings from the last month had been revealed.

Thanks to AFCON, SABC 3 has managed to lure 2 million households after a decade on air surpassing SABC 2 where their most watched title Muvhango only lured just half of AFCON's figure.

Amidst reports of ratings decline for Deal Or No Deal SA and Skeem Saam, this is something should have been branding a "historical figure" from last month which it didn't. SABC 3 was only able to obtain 1.5 million viewers by 2014 versus 600,000 by 2024.

This goes to show the lack of attention the public broadcaster has for their brands. As seen below are the ratings figures and if you look carefully AFCON has more viewers on SABC 3 than any of the sports viewed on their most watched channel, SABC 1.

SABC 3 is operating on a loss and this figure would have helped lure in revenue. As to whether, the public broadcaster has caught on to this "historical figure" it has yet to be seen as this type of figures would have helped build the viewership for their other titles.

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