Channel Closure: Africa Magic Urban Will Stop Airing On DStv (And GOtv) By 30 April

Last month, it was reported WildEarth would be the 10th TV  exiting DStv by the end of April. This comes after the channel had been going through financial constraints and all of a sudden demanded carriage fees from MultiChoice.

This is also part of a bigger conspiracy seen within DStv as 9 channels had already exited their platforms in under 4 months. This includes 1Magic, Me, People's Weather, B4U Movies, Ginx TV, Emmanuel TV, DW, One Freestate Televisual and NWTV. 

With Africa Magic Urban that is set to be the 11th TV channel to exit DStv platforms across Africa. According to MultiChoice, they're consolidating their efforts as part of a strategic shift in order to deliver the highest quality entertainment that resonates with viewers. 

Similar to 1Magic and Me, MultiChoice is likely looking to cutback on content commissions for these channels in order to boost their streaming endeavors with Showmax. It was revamped in February to include a lineup of archived material from NBCUniversal.

Africa Magic Urban launched as Africa Magic Movies 1 in 2012 was a premium version to Africa Magic Epic and Family. Initially catered to local films expanded to include series most of which are now set to fold under Africa Magic Showcase and Family. 

If we had to be honest, there was not much variation with the content same with seasons. It was like how you'd view Moja Love and Moja 9.9. were instead of them gaining some independence same content launched elsewhere with variation being the package. 

Statement from MultiChoice about the closure of Africa Magic Urban:

Please note that this strategic shift allows us to focus on delivering the highest quality content that resonates most with our diverse audience. By consolidating our efforts, we can better invest in new and exciting programming that aligns with your interests. 

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