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Tuesday, April 2, 2024

Recap To The Week: 1Max Has Been Excluded From The DStv Compact And Family Packages

During the week, MultiChoice had launched the standalone 24 hour service to Showmax, 1Max. After promising Compact+ consumers a rebranded offering, 1Max debuts on channel 103 with content already seen on 1Magic with a major boost from Me.

After having closed Me on channel 115 which targeted consumers on the Compact and Family packages. MultiChoice had opted alienate them from viewing further shows from M-Net and this includes Yellowstone and The sixth season of The Good Doctor.

Consumers on Compact+ confused and frustrated over the switch to 1Max as various traits from 1Magic had surfaced on the channel. This includes sitcoms Moesha and One And One with further additions of content viewed on Africa Magic and KykNET. 

From what we've grasped, 1Max is a Showmax tailored channel basically BBC UKTV and Nicktoons - secondary network. All the premium bonanza was axed when the premiere of Champions moved from 1Magic to Mzansi Magic. 

Honestly speaking, 1Max's debut on DStv almost seems rushed as the programme guide still includes 1Magic's termination card. On top of that, further details as to the name and programming was only unveiled by yesterday.

MultiChoice in these regards opted to unveil further details about 1Max through content highlights on their website. They didn't think to even brief the media beforehand not even a press release leading some to question MultiChoice's confidence on 1Max.

One of two theories come to mind over the lack of marketing first being its current positioning as the latter is on Showmax. If anything, its likely that the availability has to do with some content viewed on channel like Ted and Red Ink.

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