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Friday, May 10, 2024

Recap To Last Month: Nuus On SABC 3 Gains 100,000 Viewers In April As Turkish Drama Innocence Fails To Debut In The Top 20, Afrikaans Still Looming SABC 2 With Voetspore

After the public broadcaster wase warned that the removal of Afrikaans content on SABC 2 would lead to a decline in viewers and ad revenue. March proved to be an uphill battle for SABC 3 to gain these viewers as Nuus debuted at #10 with 317K.

Now on SABC 2, it was one of the leading Afrikaans shows following 7de Laan's demise pulling 621K viewers. Now for that to be halved and also remain below the top 10 makes it lose credibility during the month of March. 

The upside is that April saw Nuus add an extra 100k to its audience from March. This could prove to be a victory for SABC 3 as most content had fallen into the abyss but Nuus is helping shape up primetime and at the moment is the only Afrikaans show.

Innocence made its debut on SABC 3 a month ago and is nowhere in site while rebroadcasts of The Estate helped give the channel some purpose. It seems like the broadcaster's first attempt at rivaling with eExtra's Kuiertyd and KykNET went unnoticed.

On top of that Voetspore is dangling around the top 20 section of SABC 2 in April after promising to move that to SABC 3 making it the main network for Afrikaans content. The channel has not only needed to compete with third parties but even a brand like SABC 2.

Worst of all, Voetspore is pulling 455K viewers in the last month on SABC 2 while a majority of SABC 3 content is struggling to reach 420K as runner up Bundesliga, Soccer Build Up and Deal Or No Deal SA repeat had reached 400K to 419K.

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