"The DStv Purge": Why Consumers Shouldn't Expect A Follow-Up To M-Net's Me Anytime Soon?

During the year, MultiChoice had axed both 1Magic and Me from the DStv platform. Unlike the other 9 TV channels to have closed, further content from these brands had consolidated under Showmax which inherited its own TV channel, 1Max.

Of course, MultiChoice further reduced its availability to the consumers of 1Magic being Compact Plus. Despite most consumers already having a Showmax subscription it would make sense to extend the reach to Compact and Family.

But 1Max's inclusion could only be a piece of the puzzle to Me's closure from MultiChoice and M-Net's initial statement:

M-Net is streamlining its channel offering to provide a more seamless entertainment experience for DStv customers...newer fresher content as well as existing shows will be available on the remaining M-Net channels and platforms such as DStv Stream, Catch Up and Showmax.

From what is implied on the statement above, M-Net is looking to go down this path alone as seen when it Iaunched back in 1986. As Mzansi Magic continues to support Mzansi Wethu, M-Net would rather offer content that airs on a respective brand.

There hasn't been much of that in recent years as M-Net's offering continues to remain under pressure from Netflix and Disney+. From what we've seen recently, Netflix becoming the exclusive home to WWE in 2025 with promotions Raw and Smackdown. 

When M-Net picks up a show from the BBC or Paramount Pictures instead of that going onto Me. They're redirecting these efforts onto Showmax as it becomes and continues to be the avenue of fresher releases alongside ones viewed on DStv. 

There were rumours that a replacement was being explored with some citing a third-party. If that happens to be the case, don't expect it to be anything like Me but more like Universal and Comedy Central with its own avenue of content with select from M-Net.

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