Another One Bites The Dust As e.tv's SCANDAL! Becomes The First Soapie In South Africa To Air Seven Days A Week

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After Zee World, Star Life and Telemundo opted for 7 day viewing these endeavors are now expanding to local shores with Scandal! also slated to air on weekends at 19:30. With Saturday that was taken up by the now axed Black Tax with Checkpoint on at 17:30.

eMedia Investments doesn't mention why Scandal! suddenly airing in these timeslots but if we had to guess Skeem Saam. Even after SABC 1 changed its timeslot the soap still has more viewers on top of that House Of Zwide and Isitha: The Enemy is edging it out.

Will this decision benefit e.tv's viewers in the long run who knows really and should this work in their favor could Isitha: The Enemy and House Of Zwide undergo a similar fate its possible. But questions amount to who will be tuning in by then.

Press release below 

The channel made the announcement on Wednesday, 10 July, stating that the new schedule will begin on Saturday, 13 July at 7.30pm.

"e.tv is proud to announce a groundbreaking moment in South African TV history with the expansion of its beloved soapie Scandal! to a seven-days-a-week broadcast schedule," the statement read.

"Beginning this weekend, on July 13 and 14, viewers can now enjoy the gripping drama of Scandal! every day, cementing its status as a cornerstone of e.tv's programming line-up."

The show promises to introduce new storylines that will keep viewers glued to their screens, including paternity and pregnancy drama, trouble in paradise for Nhlamulo and Vuvu, and personal growth and challenges for Dintle as she uncovers a shocking revelation about a new character.